July 3, 2008

Oregon Originals

posted by Adam in Snooth, Wine, Guest Bloggers

For this week’s Wine and Music pairing I have chosen a band and a bottle from Oregon – a 2007 Adelsheim Rose from Willamette and Portland based Blind Pilot.

There is a great review of the wine by Matt Kramer in The Oregonian (June 16th) which has a reference to music and wine.

Matt comments that we can all grow fatigued by complex flavor filled “symphonic” wines but that this Adelsheim Rose can be considered a – “catchy pop tune” which “you’ll be humming along with pleasure and the bottle will suddenly be empty.” I would have to agree with Matt on this and I find that a catchy pop tune from a local band is a great match.

In addition to inducing pleasure and humming, this wine has a friendly and summery mood which won’t be out of place this 4th of July weekend on the picnic table with BBQ and beer.

Blind Pilot were introduced to me last week by a friend and I’ve listened to this album at least 20 times already. It’s a phenomenal pop/folk blend with intelligent lyrics and bountiful instrumentation. The band is touring the west coast this summer (on bicycles!) from Portland, Or all the way to Mexico. Learn more by visiting the band’s website or a check out this recent article in the Oregon Willamette Weekly which talks about the band’s first tour, and the band’s founding.

Music Region: Portland, Oregon
Music Label:
Expunged Records
Music Year:
2008
Music Type:
Pop
Blind Pilot:
http://www.blindpilotmusic.com

blind-pilot.jpg

I am equally excited about this Pinot Noir Rose which I discovered (and finished) last night with my friend Sean. Adelsheim Vineyards, is located in Oregon’s Willamette Valley and was founded in 1971. The 2007 Adelsheim Rosé is a clean and crisp wine with present, but light fruit (cherries and strawberries). We only picked up one bottle of the Rose last night (at K&L here in San Francisco), but I will definitely be picking up a few more before the weekend and will certainly be enjoying along with Blind Pilot’s debut album “3 Rounds and a Sound“.

Wine Region: Willamette Valley, Oregon
Wine Label:
Adelsheim Vineyards
Wine Year:
2007
Wine Type:
Rose: Pinot Noir
2007 Adelsheim Rose:
http://www.adelsheim.com/

adelsheim-vineyard-image.jpg

Included with this post is the Blind Pilot song titled “The Story I Heard” which is my favorite so far on the album.

Blind Pilot - The Story I Heard - the_story_i_heard.mp3

Enjoy & Happy Independence Day to All!

Adam Rabinovitz is Senior Director of Retail Marketing at IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry. IODA distributes music from over 4000 labels, representing over 50 different countries and over 170 different genre styles.

July 2, 2008

Pairing Pinot

posted by Dan in Snooth, Wine, Guest Bloggers

I thought I would follow the trends in some of the recent blog posts here on Snooth to talk about pairing food and wine. But first, a couple of apologies before I begin. First for not sharing this sooner with all of you and not ordering you to visit the website of fellow guest blogger, Kirstin Jackson, author of Vin de la Table. Vin de la Table is home to one of the most delicious subtitles in the blogosphere - Ambrosial Adventures in Wine and Food Pairing. If there is a chef’s table in heaven, I imagine each meal crescends with Ambrosia and a glass of d’Yquem.

A little over a month ago, I sent Kirstin an e-mail asking for her advice on what I should pair with Pinot Noir. My tasting group had decided to taste 2006 Pinots that were made by the hands and palates of those in the group. Being one of a couple in the group who is not making Pinot, I was partly responsible for some food stuffs to enjoy at the tasting. Our tastings are typically accompanied by a platter of local meats and cheeses. I was hoping to break the pattern with some more substantial victuals, so I reached out to Kirstin who wrote back with the zeal of a gastronomical prophet, owner of an enlightened sense of eating and drinking. Her suggestions below.

But first, my second apology. With the Nation’s holiday two days away, it would have been worthwhile to make 4th of July BBQ pairings a post. However, there are some moments when wine just doesn’t work. And the 4th of July BBQ is one of them (add the Memorial Day BBQ and the Labor Day fete). While I am at it, let’s say that wine and sporting events don’t work either. Sometimes you have to look that label in the face and just say, no. Go on, disagree all you Cabernet and Hamburger converts, you Zinfandel and Ribs lovers. Change my public opinion, I welcome it.

Without further ado. Pairing Pinot…My notes are in brackets after successfuly attempting these pairings at the tasting and at home.

“Sautee ‘wild’ mushrooms with butter, parsley, salt and pepper, and a little finely chopped shallot or garlic. Place on top of a crostin - a rustic baguette toasted with olive oil, salt and pepper. Risotto with Truffle oil. Blanched fennel with brown butter and parmesan. Wild rice with mushrooms or mushroom, risotto balls. [Pinot Noir has the ability to take on, as the French say, les gouts de terroir, the tastes of the earth. Mushrooms are regularly described as a flavor profile for Pinot. These above are classic aperitif pairings and more.]

[Local plug] If you are near the Oxbow Market or Fatted Calf Charcuterie, any of their pates would be perfect with Pinot. [An acidic wine will help elevate the palate pairing with flavorful and texture driven pates. White wine or sweet wines are common pairings, but the acidity in Pinot will work wonders as well.]

Cheeses: Cowgirl Creamery Red Hawk (triple cream, cow’s milk), Cypress Grove Fresh Chevre (goat), a Gruyere or Comte (cow). [Kirstin breaks the wine and cheese pairing rule by offering a goat’s milk cheese, the Chevre, which can have an acidic/tart bend that doesn’t play well with Pinot. Try it yourself. The answer always lies in the mouth of the beholder.]

Meats: Roast chicken, roast pork loin, carnitas (swear!). Seared duck breast or Peking duck, Prosiutto. [The one pairing I have yet to try is the Carnitas. But because of Kirstin’s emphasis, I will, promise!]

Let me know if you’d like any other ideas. I’m glad you asked!”

I am glad I asked too. I hope you all enjoy these options and report back when you have.

Happy Fourth of July.

Dan Petroski is Assistant Winemaker at Larkmead Vineyards in Napa Valley. Dan has an MBA from New York University and worked as an Ad Exec in New York for several years, before switching it up and trading his suit for a move out west.

June 27, 2008

Blind Tasting

posted by John in Snooth, Wine, Guest Bloggers

Early on I had blogged about the responsibility of wine knowledge and how people rely on you for recommendations. I have found out the one thing that is even more nerve racking than making a recommendation on a good wine… that is trying to identify a wine when you can’t see the label. Yes, that is right, the evil and frustrating blind tasting.

A friend of mine hosted a wine gathering where each couple brought a bottle of wine. Each bottle was quickly wrapped in a brown paper bag and received a number as its only identification. Okay, this wasn’t as bad as a pure blind tasting event as my friend had printed out, in advance, all the labels and tasting notes for each of the wines. So instead of a pure blind tasting we did a blind matching.

In case you are wondering a pure blind tasting often requires that the tasters are given wine without any details and are expected to rate them quality. The idea is to determine the ‘best’ wine based on its taste alone. Considering the broad spectrum of where wines can be from, blind tasting are often limited to one type of varietal, style or a region.

For our event, the only rule was the wine had to be a red but could be from anywhere. Tasting notes were provided and the goal was to guess the wine based on the tasting notes. Below are the wines that we had tasted.

2003 Red Flyer, Red Blend

Red Flyer

This red is described as an inky-dark wine, with medium to full body, and a lot of spice. The bottle with its catchy label houses a robust, full bodied, country style wine that, at this price, can be a house red for barbecue and that sort of thing. It’s totally dry, with plumy-coffee flavors and sturdy tannins. Out of this world!! Made up of Syrah, Mouvedre, Grenache, Carignan, and Clone X

2004 Sausal Family Zinfandel

Sausal

This estate red is produced from dry farmed vines that average 50 years of age. Following fermentation, the wine is aged twenty months in a combination of American and French oak barrels, adding complexity. The result is a soft and approachable red.

2005 Twelve Vineyards Yamhill-Carlton District Pinot Noir

twelve

Another poor set (we were starting to believe it rains every year during bloom) resulted in our lowest yields ever. The year was a little cooler than 2004 and we picked right at our target sugar levels. The wine has higher acidity and slightly less alcohol which was very characteristic of the vintage, some of the angular edges had smoothed over. Another year of bottle age couldn’t hurt.

2005 Joseph Phelps Napa Valley Cabernet Sauvignon

phelps

The dark ruby-colored 2005 Napa Valley Cabernet Sauvignon resembles a classic Bordeaux both in aromatics and flavor. A rich bouquet of cinnamon, spice, licorice, graphite and caramel are followed by integrated layers of cherry, currant, fresh cream and balanced, sweet tannin, all of which contribute to a youthful, bright, multi-layered wine.

2003 Frank Family Vineyards Napa Valley Cabernet Sauvignon

frank family

The 2003 Frank Family Vineyard’s Napa Valley Cabernet Sauvignon leads with generous aromas of dark chocolate black cherry and spice which are layered with dusty cedar and loam. The palate is vibrant and concentrated; bursting with ripe black cherries plum currant and blackberry which are balanced with well structured tannins providing a lasting grip while maintaining a refined elegance.

2003 Hess Estate Napa Valley Cabernet Sauvignon

hess estate

It delivers keenly-defined cassis and black-plum fruit and picks up a nice boost in richness from its liberal oak. While it is well-balanced and fit with fairly trim tannins, it has the capacity to grow for a handful of years if left to age in the cellar.

2001 La Fiorita Laurus Toscana IGT

la fiorita

80% Sangiovese and 20% Merlot. Rich, deep red in color. More modern in style, but oak is not really apparent. Round tannins and nice acidity. Dark berries, black cherry, some spice, and a pleasant earthiness. Very enjoyable and a nice value. While enjoyable now, it should continue to improve.

2005 Loxton Cellars Cabernet-Shiraz ‘Grandfather’s Cuvee’

loxton

This wine is a classic Australian Cabernet-Shiraz. 70% Cabernet and 30% Shiraz. Australians consider cabernet to be a donut wine; there is a whole in the middle that is filled by the shiraz. Smoke, leather and spice in the aroma. Herbs, spice, current with black fruit in the taste.

As you can see there were some very similar wines and some that should be easily identifiable. The trouble is that when you get into a blind tasting everything that you think should be easy becomes more difficult. When you have the tasting notes it is like having the labels there. You can’t help but persuaded by the words, vintage and reputation of the wine. You might think this would be easier but I think I might have fared better without the notes to confuse me. In my defense, I have never claimed to be able to pick out a producer or a vintage or a producer & vintage. I’ve always claimed that I could pick out the varietal.

Out of the 16 people there the best score was 3 out of 8. What did I get? I’m not telling but I was able to identify the wine I brought with me which is all I really care about. The next time you host a wine event make it blind tasting … you’ll find the results very interesting.

June 26, 2008

Unoaked Dub

posted by Adam in Snooth, Wine, Guest Bloggers

For today’s Wine and Music pairing I chose a refreshing 2006 California Chardonnay and a flavorful Dub album which was released in 2007. The wine is fermented in 100% stainless steel and therefore has minimal oak influence. Unoaked wine is known to emphasize the natural flavors of the grapes, along with elements of the soil in which they grew.

‘Dub’, an increasingly popular offshoot of Reggae, is achieved by manipulating, remixing and reshaping previously recorded sound bytes. Dub music is known to emphasize the original “riddims” of a reggae track, and to expose the unique and new ideas of the dub producer. In much the same way that Dub producers do, Wine producers must also mix and test the results of their manipulations before releasing their product to the public. Both Dub and Unoaked wine are heavily influenced by their local region.

As the world’s favorite white wine, Chardonnay is widely consumed in the summer time. Reggae music is also widely consumed in the summertime (having originated in Jamaica) and thanks to artists such as Bob Marley, is one of the world’s most popular genres.

In the spirit of all things summery and refreshing, the song included with this post is titled “Sun Shines on You”. The track pairs fantastically with the Balletto 2006 Teresa’s Chardonnay, but will also pair nicely with other whites being enjoyed during the summer months.

2006 Balletto Teresa’s Chardonnay

Wine Region: Sonoma, CA
Wine Label: Balletto Vineyards
Wine Year: 2006
Wine Type: White: Chardonnay

balletto-2006-teressas-chardonnay.gif

Wine Description:
This pale straw colored wine is refreshing and delicious with enticing green apple and melon flavors that harmonize well. The grapes were harvested in October of 2006 and 722 cases of this wine were produced. Balletto has been named one of Santa Rosa’s top ten wineries and offers Pinot Gris, Chardonnay, Pinot Noir and Zinfandel. The 2006 Teresa’s Chardonnay is estate bottled.

John Balletto, founder of Balletto Vineyards, began farming at the age of 17. After expanding from vegetables into grapes, John eventually decided to release his own wine. All of his grapes are hand picked, and the company’s slogan is “Taste the Bounty that is Balletto”. The Balletto Winery is located in the southwest area of the Russian River Valley in the middle of the 280-acre Balletto family property.

Ashtech

Music Region: London, England
Music Label: Interchill
Music Year: 2007
Music Type: Dub: Electronic

ashtech_album-image.jpg

Music Description:
Ashtech, who started his music career in Italy at the age of 12, is a solo artist, a musician (in the Italian mainstream pop band Almamegretta) and as a producer whose style combines original dub and urban electronica. Ashtech’s works are uniquely characterized by the flavor of his heavy and dubby bassline. Ashtech’s premier solo album titled “Walking Target”, was released in the summer of 2007 and has been considered a masterpiece of dub by the worldwide music press.

According to Ashtech: “The way I play the bass is very instinctive - many artists ask me how do I get this sound. I always reply that it is the way your fingers touch the instrument, that give the right resonance to the strings.”

Ashtech releases his music on a number of music labels including Interchill Records. Founded in 1995, Interchill got its start in the in Montreal with a focus on ‘organic electronica for expanding minds’. Now, after 13 years in operation, the label has soundly established itself as a key player in the downtempo/electronic scene and is known worldwide for releasing hi-fidelity music that lasts.

Tasting Notes:

The chardonnay grape is very malleable, in that it reflects and takes on the impression of its region and is sensitive to its local soil. Dub is also very malleable in that it reflects and takes on the impression of the original sounds and regional creativity of its producers. As with Reggae, Dub initially came from Jamaica, but has since expanded to have uniquely routed scenes in regions such as London and San Francisco.

As I am not as much a fan of buttery/vanilla as I am of crisp/refreshing, I prefer my chardonnay on the unoaked side. In this pairing, I find that the metallic and crisp, yet bright and flowery sounds of the dub sit nicely with my understanding that this wine was fermented in stainless steel.

This wine and this music compliment one another in many ways - contextually in that they are both seasonal and great during the summer, but also philosophically in that they are hand picked, and produced with extreme personal care.

John Balletto began farming in 1977 at the tender age of 17. Ashtech began music at age 12. John Balletto was a successful grape farmer before releasing his own wine brand. Ashtech was a successful bass player before releasing his own album. Both John Balletto and Ashtech still make a living selling their craft to others (John as a Grape farmer, and Ashtech as a remixer), but focus their truest and most passionate attention on their own work.

Ashtech’s entire album “Walking Through” is a great dub experience. I recommend it in it’s entirely. I find that the track “Sun Shines on You” is an especially good example of the benefits of pairing Dub music and good summer wine. I hope you enjoy it as much as I do.

For more information on Dub, and to access some great (free) mixes check out www.dub.com

Ashtech - Sun Shines On You
sun-shines-on-you.mp3

Adam Rabinovitz is Senior Director of Retail Marketing at IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry. IODA distributes music from over 4000 labels, representing over 50 different countries and over 170 different genre styles.

June 25, 2008

The Omnibibers’ Dilemma

posted by Robert in Snooth, Wine, Guest Bloggers

I have prematurely become an old man in at least one respect, I yell at mass media devices when I am angry or upset. I haven’t crossed the line to where I am screaming at horror movie characters to not enter rooms that are clearly occupied by axe wielding felons, but that is only a matter of time.

Thankfully there is precious little random wine talk in the main stream media – although get ready for some flag waving fun at the movies later this summer – to really rile my inner curmudgeon.

Yet somehow a famous food writer had me boiling while I was getting ready for work one morning.

Cutting to the chase, the radio bit was extolling the virtues of simple summer entertaining. Innocent you say? Hmmm. Like most of these pieces a grain of salt is necessary but usually not offensive. Easy enough to let go the assumption that most New Yorkers have manicured lawns with croquet courses out back and certainly easy to ignore the triple layered confection being extolled – I am sure it is simple for those handy in the kitchen – but impossible to let go the suggestion for summer wine.

The major affront was the presentation and not the wine. The wine was rosé by the way, I know, bold to recommend what I think has become a summer standard in the US with sales rising steadily every year and most major producers, even those outside the typical production zones in the south of France and the Mediterranean, ramping up production using a wider variety of grapes and in a wider variety of styles than ever before. Rosé has long since shaken the misperception that the category is monolithic and composed entirely of thick sweet confections suitable for kids. We used to carry a particular rosé at Vino made from nebbiolo that was impossible to keep in stock from April through September. That’s rosé made from one of Italy’s premier grapes made famous by Barolo often in short supply. Either a sign of the apocalypse or an indication of the acceptance of rosé by a wide swath of the imbibing public who can walk into an all Italian-wine store and walk out with a northern Italian “pinky” from atypical grapes.

What really had me yelling was the contention that the recommendation would be an affront to self styled wine connoisseurs who would surely look down their collective snouts at such a simple wine. I am aware that there exists a cabal of wine snobs – probably hold up in a wood paneled room somewhere in Yorkshire – that is quick to label wines with less than first growth pedigree as plonk. However, my experience is much different from the cultivation of airs this imagined connoisseur affects to establish superiority (an attitude present in many fields by the way, and the adjective for them is the same across the board) and much more akin to the individuals’ voracious search for the new and the interesting. I suggest that people both expert and novice have embraced an attitude that looks not constantly for the affirmation of pedigree and label but seeks balance in choice with a healthy respect for a wine or beer or cocktail’s place in the setting. To suggest that a category of wine is put upon by a large number of expert’s is to miss the evolution of connoisseurship and simply an excuse to spread misinformation to bolster one’s own bona fides – a form of snobbery. This makes my job more difficult and ignores the rise of this class of drinkers I like to call Omnibibers.

Anyway, this wine connoisseur and omnibiber is going to have a bottle of Lambrusco with a bowl of broccoli raabe and pasta tonight, I hope no one is looking.

Robert Scibelli is a lecturer and administrator at New York’s premier wine school, International Wine Center.

June 24, 2008

Introducing the UC Berkeley Food and Wine Archives

posted by Kirstin in Snooth, Wine, Guest Bloggers

My next post promises to dive into that not-so-elusive yet expansive realm of food and wine pairing, but before that post comes into fruition, I wanted to direct your attention to a very special food and wine project.

I discovered this project while researching at Cal, where in the depths of the UC Berkeley Regional Oral History Office, next to the Civil Rights interview shelf and above the Rosie the Riveter interview folders, is the UC Berkeley Food and Wine Archives. This department, funded primarily through philanthropic donors such as Chuck Williams of Williams and Sonoma, records and transcribes interviews with THE movers and shakers in the San Francisco Bay Area food and wine world. Needless to say, these shelves are overflowing.

Just some wine interviewees include, for example: Ernest Gallo, Miljenko Grgich, Justin Meyer of Silver Oak, Robert Mondavi, Maynard A Amerine, Joseph E Heitz, Merry Edwards, and Paul Draper. Many include insights on the 1973 Paris Tasting. Just some of the people interviewed in the food realm include: Mary Risley of Tante Marie Cooking School, Cecilia Chiang of Mandarin, Chuck Williams, and (sigh…) food writer Doris Muscatine.

Unlike journalistic interviews, when the interviewees voice shines only when the journalist allows it, these interviews are rarely edited. Granted, this can make for a very long read- we learn about the person’s background, childhood, and their extensive path to wine and food, however, while long, these oral histories are detailed, telling, and amazingly interesting. Depending on whose interviews you select to read, you might even get a dirty joke or two out of the journey (hello Mary Risely of Tante Marie Cooking School).

Most conveniently, all of the aforementioned interviews can be downloaded online at either of these two following web addresses, and all other interviews are available in hard copy through the University.

WINE: http://bancroft.berkeley.edu/ROHO/projects/food_wine/wine.html
FOOD: http://bancroft.berkeley.edu/ROHO/projects/food_wine/food.html

I was fortunate enough to interview some of the movers and shakers and transcribe others in which I was not otherwise involved, and consider myself very lucky. I learned so much! As you Snoothers are wine and food lovers, I’m sure that all of you will enjoy exploring this important historical project that at great lengths poignantly examines the world of food and wine.

Let me know what you think.

Kirstin Jackson Ellis works as a wine bar manager and wine and food consultant in the San Francisco Bay Area and writes about wine and food pairing at Vin de La Table, her luxurious and lighthearted blog.

June 23, 2008

Food Pairing 101

posted by Callie in Wine, Guest Bloggers, Food

I’ve said before that I’m a firm believer in drinking whatever one’s heart desires; the rules can bend or break no matter the occasion, weather, or meal. However, it’s no secret that wine and food make quite a couple. When the two are put together the possibilities are endless.

You see every dish is dynamic…they are all made up of parts that sum up a truly tasty whole. The same goes for wine. It’s grown in soils, in different parts of the world, in different climates, in different barrels, for all different amounts of time. These ingredients make up the whole that is then placed into a bottle that lands on your table, onto your taste buds and so on. When food and wine are combined, the dynamics in both can change, resulting in a new and completely individual experience.

When pairing food and wine there are several things that can happen…

One possibility is for the food to exaggerate a characteristic of the wine. For example, think about eating blueberries and washing it down with a California Zinfandel. You may as well be drinking a container of Juicy Juice with all that berry overload.

On the flip side, the food could also diminish a characteristic of the wine. When you have a bold tannic wine, such as a Barolo or a Bordeaux, you will want to pair that with a protein so that it can soften the tannins and round out the flavors.

Another possibility is that the flavor intensity of the food can cancel out the flavor of the wine (and vice versa). If you’re drinking a very spicy Mexican dish, with a soft Pinot, you will most likely only taste the spicy hot Mexican dish.

Ideally, the food and wine can interact perfectly, creating a whole new experience that’s better than having the two separately. This is what we are all in search of when trying to pair food with wine.

I’ve taken the liberty to list general taste “classes” of wines with general pairing options below. Take a look and try them out if you want.

Generally, acidity is a characteristic used when talking about racy white wines such as a sauvignon blanc or sancerre. These wines tend to enhance salty flavors, therefore can be paired well with oysters or any kind of shell fish. Even a salad with vinaigrette dressing would play nicely against the dry acidity of these wines.

Alcoholic wines such as big California or fortified wines are typically grown in warm climates, which ripen the fruit more and give the wines a bigger, bolder taste. Generally, these wines couple well with foods that are just slightly sweet. Because they have a strong, raisiny flavor, you would probably want to steer clear of any type of dish that’s lightly flavored. These wines tend to have ripe fruit notes, so something that’s just slightly sweet would pair well, dark chocolate being a good example.

Most of us know that dry, tannic red wines are perfect with red meat proteins. As was mentioned previously, protein diminishes tannins and thus the flavor of the wine is rounded out. These wines tend to take away the perception of sweetness, therefore go ahead and try them out with your richer fattier dishes like BBQ ribs.

Moving on, we have wines that often carry a sweetness to them and can include dessert wines (Cali White Zin and many trocken Rieslings). These wines make saltier foods more appealing and can also go well with light desserts. Try having an Amarone while noshing on salted peanuts or pretzels sometime. The effect can be that it makes the wine more fruity than sweet.

As I said before, there are no real rules in wine but this is a time when the phrase, “if it ain’t broke, don’t fix it” comes to mind. There’s no sense in messing up something that is already perfectly wonderful. While I encourage everyone to go forth and explore, I still want you all to know that there may be nothing better than an aged Barolo with a Peter Lugar Steak done medium rare. YUUUUUUUM.

Callie Exas has just launched her wine career at New York Wine Co. in Manhattan. So far so good!

June 19, 2008

A Postcard from Sicily

posted by Dan in Snooth, Wine, Guest Bloggers

The Sicilians say, that Sicily is a great place to live but a terrible place to work. The have the sun, the sea, the wine and the women, but they don’t have the money and therefore, work is not priority. What can be done today should most definitely be done tomorrow.

This post comes from the Island of Sicily. Actually from an airplane, somewhere over the Atlantic Ocean. I am returning to the States from the Mediterranean for the first time in two years. Having lived in Sicily for twelve months I can say I have a fair knowledge of the culture and the people. Having worked with a family that owns a vineyard for a greater part of my residence, I can say that I have a fair amount knowledge and appreciation for the wines.

I won’t bore you with the oft repeated story of Sicilian wines - from bulk blending wines to a potential powerhouse in the New World market. And it is not my bias that believes the latter. James Suckling on Wine Spectator’s Italy beat, had this to say”I still believe that Sicily has a long way to go to produce a solid core of high-quality reds - particularly with local grape types.”

However, Suckling goes on to compare some Sicilian reds to Premier Cru vineyards in Burgundy, a concept he either cribbed from the “purple pages” of Jancis Robinson earlier this year, or directly from the label of a bottle of Tenuta delle Terre Nere, a project of Marc de Grazia, that states it simply enough: [The wine growing region around Mt. Etna can easily be seen as] the Burgundy of the Mediterranean.

De Grazia a Northern Italian, whose export business is mouth watering Piemonte heavy, has some Sicilian tendencies when it comes to twisting the story for the benefit of your ears but more importantly their belief. In an interview with Robinson, de Grazia waxed about the same indigenous, red wine grapes of Mt. Etna (Nerello Cappuccio and Nerello Mascalese) that he markets as very Burgundian on the label of the bottle as very Bordeaux-like in the mouth: “Nerello Cappuccio, [is] much fleshier and more obviously charming, the Merlot to Nerello Mascalese’s Cabernet.”

The most charming thing about Italy is the attitude of its people. Below are a couple of other funny tidbits regarding the “marketing” of Sicilian wines and some tasting notes from a short-week of long drinking.

Fact: The production of Nero d’Avola, the “black grape from the city of Avola” was brought to prominence in 1600 when the city of Vittoria was staked on the map by Vittoria Colonna who promised two hectares (five acres) of land to the first 75 settlers with the stipulation that each settler plant a vineyard.

Fiction: Sicilians say that the indigenous Nero d’Avola grape is the grandfather of Syrah; the varietal and the name evolved from the city of Siracusa that sits on the eastern sea, first farmed for grapes by the Greeks over two thousand years ago.

One would not think twice if told this story while sitting under a waxing moon drinking Nero d’Avola at a friend’s wedding celebration. Valle dell’Acate’s Tane 2004 is a Nero d’Avola/Syrah (80%/20%) blend. The wine is rich, deep and dark. Scents of woodland blackberries and raspberries with a touch of liquorice and spice. On the palate, the wine is velvety and warm, like melted, bitter chocolate in the mouth. Sicilian Syrahs can be aromatic and powerful due to the stressful, heat driven growing seasons, but they somehow do not come off overly aggressive. They smell erotic, but taste sensual, which makes for a recipe of success. Sicilians, like all Italians, are sensual.

There is no mystery or lack of swooning over the sensuality of the Italian (men). For example: the rare white, Sicilian grape Minnella. The name (”Minnedda janca”), was given by the vine growers of Mt. Etna because of the shape of the grape, similar to a “minna” which in Sicilian means (woman’s) breast. Minnella produces a soft wine with golden texture, at its core a sweet and supple Intensity that complements the wine’s full bodied nature.

One evening during the golden hour of dusk, I had the good fortune of sharing a bottle of white wine with friends as we were sitting on chaise lounges atop ceramic tiles and staring out over the Ionian Sea. The wine was from the prominent red producer, Calabretta. It was the Carricante Bianco 2005 (Mt. Etna) with Minnella blended in. The wine was refreshingly intense. The Carricante provides wonderfully rich orange and lemon peel fruit and anise spiciness; the Minnella filled the middle with a touch of golden, almond creaminess.

Calbretta’s neighboring Mt. Etna producer, Benanti creates probably the most famous Sicilian wine, Pietramarina which is 100% Caricante. They also produce a 100% Minnella bottling (a rarity which is probably not available in the States). Pietramarina is equally hard to come by, even in Sicily. A few Sicilian restaurants were ahead of the curve, when Gambero Rosso was giving the wine Three Glasses starting in the late 90’s, and got on the distribution list early. At the final night dinner of my trip (an odd selection, a Japanese restaurant serving sushi from Sicilian specialty fish like Pesce Spada - Sword Fish), we drank the 2003 Pietramarina. The wine was showing early oxidized stages of honeyed earthiness, soft citrus fruit center and elegant minerality and acidity. The wine was complete - equal parts intensity and finesse.

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Here are some other tasting notes from the trip:

Firriato Santagostino bianco Baglio Soria 2007 IGT (Cataratto 70%, Chardonnay 30%). Catarratto is the second most widely planted white grape in Italy (or so the Sicilians tell me). Primarily used in the production of Marsala, it has been transformed to table wine in the present days. Once again Sicilian whites appear to be coming off as one big lemon peel wrapped around apple and almond creaminess. The wine had the underpinnings of wonderful refreshment. However, the wine makers in Sicily seem to be a little behind the times, playing to yesterday’s New World approach to Chardonnay - viscous, creamy and oaky. Those latter characteristics in this wine, made the wine a little off-putting, but enjoyable with our breadcrumb encrusted Spigola (Sea Bass) swimming in olive oil.

Maurigi Terre di Sophia Chardonnay 2005. Similar to the Firriato above, the Chardonnay was over-treated with wood and a little less appealing as the other wines consumed that night at the Japanese restaurant - the Benanti Pietramarina and Maurigi’s other white a 100% Viognier which had all the aromatic character of a Condrieu but in a much lower gear; however the wine put the pedal to the metal in the acid department, just ripping around the corners and through the straight-aways of the mouth. I need to look into this producer, Maurigi, other wines on the restaurant list included a Sicilian Pinot Noir and a Sauvignon Blanc!

Valle dell Acate Frappato 2007. A summer red. It should be served a little chilled and goes well with appetizers, cheeses, cured meats and pates and won’t overpower the occasional fish dish. A bright red color with hints of rose petals and strawberries. This wine is light and wildly aromatic.

Villagrande ETNA Bianco 2006: Another Carricante based white wine that was soft and supple and showing finesse around the wines flashy minerality due to the region’s volcanic soil and pumic stone character.

Barone di Villagrande Malvasia delle Lipari. A dessert wine (Passito) from the Aeolian island of Lipari. One of my all-time favorite wines. I could live intravenously on the stuff. Unlike the harsh Marsala that Sicily is famous for, this wine is pure elegance wrapped in floral beauty and seductive sweetness.

Dan Petroski is Assistant Winemaker at Larkmead Vineyards in Napa Valley. Dan has an MBA from New York University and worked as an Ad Exec in New York for several years, before switching it up and trading his suit for a move out west.

June 16, 2008

Wine Clubs

posted by John in Snooth, Wine, Guest Bloggers

Are wine clubs worth it? Which one should I join? How do they work? These are questions I hear a lot. The topic of wine clubs has even recently been brought up on Snooth. The topic of wine clubs is something that I’ve wanted to write about and the discussion on Snooth tells me it is time to do so.

What exactly is a wine club? A wine club is really a ‘preferred’ list. They are similar to any loyalty program. They are usually free to join and, like loyalty programs, offer things that non-members do not get. A wine club is a way for consumers to ensure they get the wine from a winery they like or get exposed to wines they might not have tried before and sometimes both. For wineries or stores it is a way to create a loyal group of patrons and have some predictability in sales. For a wine club to work it has to provide value for the consumer as well as the retailer. A properly executed wine club does both.

The first thing to know is that there are two broad types of wine clubs: winery based wine clubs and retail store wine clubs. Most people belong to one of these types of wine clubs. They are similar in that you have to be members but differ in execution. As expected a winery wine club will focus on a single label and a retail store will offer a variety of wines. While I focus on winery based wine clubs, most of what I put here is applicable to retail store based one clubs.

Before I dive into the details there are a two things that I should clear up. Mailing lists and Allocation lists are often mentioned in the same breath as wine clubs. They are very different. Mailing/Allocation lists are more like priority position in a line to buy tickets for a concert. Also there is a category of wine clubs I call ‘hybrid’ in that they have qualities that are both winery like and retail like. These are wine clubs that are run by co-op tasting rooms/stores. An example of a hybrid wine club is the wine club of Cult Wine Central in Napa.

Why do wineries create wine clubs? I touched one of the reasons above. A wine club helps to establish a loyal group of customers that can be used to help create some predictability in sales. Going beyond the predictability in sales, a wine club helps a winery to forecast wine production, determine staffing needs and plan its year. A winery is a business and wine club helps make that business run smoother. There is enough variation in the wine business that a level of predictability is welcome.

How do wine clubs work? The basic idea behind a wine club is to provide some value to consumers so they will continue to buy wine. Overall, most wine clubs will have some or all the following features:

  • Regular shipments of wine; monthly, quarterly or another frequency
  • Shipments are usually chosen by the winery, ranging from 2 to 12 bottles
  • Discounts on purchases of wine and, in some cases, merchandise
  • Complementary tastings and tours
  • Invitations to members only events
  • First access to new releases
  • Access to limited production and library wines
  • Usually, there is no fee to join

A wine club is designed to create loyalty among customers by providing privileges and benefits that the general public does not get.

What does a wine club mean to consumers? This is a tougher question to answer. Above I talked about the benefits that wine clubs offer but this does not mean that all people value these. For example, member only events, while very nice, can be very costly for people who do not live close by the winery. Discounts on merchandise are often unused as but not everyone wants a polo shirt with a winery logo on it.

The value that consumers get will be determined by what is most important to them. For most people that seems to be access to wine and discounts on that wine. This is tangible value and is easy for people to quantify. However, for many people it is the intangible value that means more. A wine club can create a sense of connection with winery. You can get to know the people and almost be part of the ‘winery’ family. A person becomes part of an exclusive group. Intangible value is harder to quantify and even harder to create.

With the value of wine club being so subjective and based on what the consumer perceives, why would a winery want to have one? Wine clubs require a lot of paper work, they require a lot man power to get shipments out and there are always problems with shipping. However, a properly executed wine club creates value for both consumers and the winery. The primary drivers for a having a wine club are economic. A wine club ensures that a certain percentage of wine that is produced will be sold. Wine club members are great ambassadors of the winery. They tell people about this great winery they are part of, these new people buy the wineries’ wine. In my opinion, the best advertising for a winery is personal reference and happy wine club members give great references…good wine certainly helps this along.

What makes a good wine club? You’ve probably already guess what I am about to say…value. Let me put a little different spin on this though. What is important is how the wine club creates value. To create value for its customers a wine club needs to make it stand out from other wine clubs. There are many ways this is done:

  • Have wines that only wine club members have access to…creates exclusivity.
  • Significant discounts on wine purchases…although this can have negative effects on those who aren’t club members.
  • Access to library wines…wines that have been kept by the winery in ideal cellaring conditions.
  • Levels of club membership to ‘fit’ interest level…this in my opinion is not a good strategy as it leads to people being dealt with differently within the club.
  • Limit to the number of members in wine club..the ultimate in exclusivity. Case in point, J. Richioli has a seven year waiting list. I am still 5 years away from getting on to it.
  • The ability to customize their wine club shipment…we do this at Loxton and while people love it, it creates a huge amount of work for us at each ship date

Do these things work? They help but ultimately what is most important to the consumer is the wine. The benefits of the club just help the decision making process but are rarely the reason alone for joining the club.

I mentioned earlier that mailing/allocation lists are not really wine clubs. Allocation lists are priority list on who can buy wine. The higher on the list you are the more priority you have. The more you buy, the more is made available to you. The way priority is set is determined by the ‘type’ of list. For some lists priority is set by the length of time you’ve been on the list. Others set the priority by the amount of wine you buy. Some will use both. With wine allocations there is usually no discounting involved and other benefits, if any, are limited. What allocations do is provide the consumer with exclusivity. It can be argued that exclusivity is valuable on its own but that is an argument that could go on for a while. Wine allocation lists, in my opinion, create more value for the winery than the consumer.

So why be part of wine club? More importantly which one do you choose? The answer to why is that it brings some value to you, whether it discounts or some other benefit. To which wine club you should join depends on what you are looking for. The initial decision that needs to be made is variety or specificity. If variety is what you are looking for the a retail store wine club will suit you better as it will likely offer you wines of all styles from many different regions. If you want to limit the variation In wine you will receive then a winery based wine club will probably work better. Winery based wine clubs will tend to focus in on a smaller number of varieties and specific regions. Some of the larger wineries will fall in between as they can offer a larger number of varieties but usually from a smaller number of locations. If you do commit to a winery based wine club commit to it for a year (most will ask that you commit for a number of shipments or a period of time). After a year, decide if you want to stay or switch to a new wine club. If you join a retail store based wine club you can usually tell after three shipments if they are selecting styles that match your taste. Also, I recommend that you don’t join more than 3 wine clubs at a time. It’s easy to lose track of them and helps to keep expenses down!

It should be pretty clear now that my position on wine clubs is that they can work when they create value for both consumer and winery. Wine clubs offer some consumers a way of being part of the wine industry without having to get your hands dirty. What I have described is really how wine clubs work throughout the US and Canada. I really don’t know if the concept exists in wineries elsewhere in the world. I’d be very interested to see if there is such a concept in Europe or South America or Australia. On a personal note, I was wine club member at Loxton Cellars before I started to work there…don’t worry that is not a requirement of most wine clubs :)

John Andrews is a software product manager during the week and is a professional Tasting Room staffer at Loxton Cellars in Glen Ellen, CA on the weekends.

June 13, 2008

The Terroir of the Tune

posted by Adam in Wine, Guest Bloggers, Music

The website for Roots Run Deep says this about its flagship wine, which they call Educated Guess - “We use our knowledge, intuition, and years of experience to make the best possible decisions; however at the end of the day it still remains an “Educated Guess”.”

This philosophy resonates with me in regard to pairing music and wine so I thought it would be a great wine to include in my next post on Snooth. One aspect of pairing wine and music which does not leave as much to guess work is the combination of products that are similar in their region of origin or in wine terms - the terroir. As I understand it, this is also a great way to match wine and cheese.

For this post, I have paired singer/songwriter Emily Jane White with the 2005 Cabernet Sauvignon Educated Guess. Both the wine and the music were produced in Northern California and are distributed by local labels.

Emily Jane White - Hole in the middle - hole_in_the_middle.mp3

2005 Educated Guess

Wine Region: Napa Valley, CA
Wine Label: Educated Guess / Roots Run Deep
Wine Year: 2005
Wine Type: Red: Cabernet Sauvignon

educated-guess-wine-label.jpg

Wine Description:
Fresh and focused with ripe-berry and oaky vanilla flavors, this wine maintains the complexity I like in a cabernet, while remaining approachable and fun. The grapes in this wine are 100% organically grown.

Proprietor, and 15 year Wine veteran Mark Albrecht produces this wine in Oakville, CA at Napa Wine Company. The label itself is rather unique and shows actual winemaking formulas that are either induced or naturally occur during a specific winemaking process. There are two primary sources for the Educated Guess - Beckstoffer Vineyards in Rutherford, and the Napa Wine Company in Yountville and Oakville, California. Created with the philosophy that superb Napa Valley Cabernet can be affordable, this wine is indistinguishable in quality from its higher-priced Napa Valley competitors.

Emily Jane White

Music Region: Sebastopol, California
Music Label: Double Negative
Music Year: 2007
Music Type: Folk: Blues

emily-jane-white_dark-undercoat_album-mini.jpg

Music Description:

San Francisco based Emily Jane White’s debut album includes a medley of haunting songs that represent a rare and dark brand of folk. Her contagious voice floats through each track with grace and beauty while her instrumentation (generally guitar and piano) maintains an inviting sense pop sensibility. Emily’s musical blend is a combination of blues, folk, and American spiritual traditions.

“Dark Undercoat” was recorded in 2006 with Wainwright Hewlett in Sebastopol, California. Emily developed her song writer craft during a degree in American Studies at UC Santa Cruz. She then took a trip to France perfecting her performance in cities such as Bordeaux and Grenoble. Upon returning from France, Emily moved to San Francisco and started working on this album. This album represents the collected works which Emily has been working on for the past 5 years. Included with this post is a track from Emily’s album called “Hole in the Middle”.

Tasting Notes:

The Heriot Watt study (which I referenced in my last post) on the effects of music on wine says that “powerful and heavy” music influences red wine 60%. Emily Jane White and her brand of “dark folk” is both powerful and heavy and is a perfect match for a full bodied and rich wine such as this.

We have determined that both Wine and Music have a “mood” - these two products are both from the same region and they share a very similar mood. Both the wine and the music are dark and lingering, yet pleasant and inviting. In same way, wine is blend of cabernet sauvignon, merlot and Petite Verdot; Emily’s music is a blend of folk, blues and country.

The 2005 Educated Guess is the flagship product for Napa based Roots Run Deep. “Dark Undercoat” is Emily’s flagship album and was released on Oakland, CA label Double Negative. Both the wine and the music represent the culmination of worldly experiences which produced a unique and favorable product.

Both Emily Jane White and the Educated Guess share a level of complexity, which is complimentary when these two products are enjoyed simultaneously. Both products also have good length and a great finish that resonates in a natural and organic way. I certainly expect to be back for more of this pairing.

Emily Jane White - Hole in the middle - hole_in_the_middle.mp3

Adam Rabinovitz is Senior Director of Retail Marketing at IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry. IODA distributes music from over 4000 labels, representing over 50 different countries and over 170 different genre styles.