Snooth announces 250,000th Registered User

posted by philip in Snooth, Press

Snooth registered user base growing by 500% per year

New York, NY (November 16, 2009) — Snooth, the world’s largest wine site, today announced that it had added its 250,000th registered user.

This milestone comes a few months after Snooth announced its 100,000th registered user earlier this year. Over the last twelve months Snooth’s registered user base has grown over 500%, with a 300% growth in overall traffic over the same time period, to todays figure of over 1 million users per month. The number of registered users, those who sign up to have a profile on Snooth, is currently growing at a rate of over 15% every month.

“In March this year we were excited to announce our 100,000th member, so its a real pleasure to welcome our 250,000th member just a few months later,” said Philip James, CEO of Snooth. “We’re adding around 1,000 members daily and with each passing day their actions and contributions to the site enrich the experience for every other user.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 1 million users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 5 million searches per month and has over 250,000 registered users.

About Snooth

Snooth is the world’s largest wine site, with over 1 million monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications, reaching a total audience of over 5 million users per month, and functions as a central repository of wine data. Snooth is also available on-the-go through its mobile or iPhone applications.

Snooth was awarded the Model of Excellence by InfoCommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world

Snooth’s A-Z Wine Pairings Featured on Yahoo! Front Page

posted by AdamL in Snooth, Partnerships, Press

Hand built algorithm highlighted as featured application on popular start page

New York, NY (September 29, 2009) — Snooth, the world’s largest wine site, today announced that its popular A-Z Wine Pairings application will now be featured on the front page of Yahoo!

Users can peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.

The app highlights the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.

For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007″ with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”

The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.

“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth

Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

Snooth was awarded the Model of Excellence by Infocommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world.

Epicurious.com Recipes Enhanced by Wine Pairings from Snooth

posted by AdamL in Snooth, Partnerships, Press

Wine Recommendations Chosen Based on Ingredients, Cuisine, and Cooking Method

NEW YORK, NY (July 15, 2009) – Epicurious.com, the most award-winning food site, has partnered with Snooth.com, a global hub for wine aficionados, to provide curated wine pairings for the site’s over 25,000 editor-tested recipes. Starting today, when users view Epicurious’s recipes (with the exception of kid-friendly and breakfast recipes), they will also see multiple wine suggestions for that recipe.

The pairings are chosen based on the recipe’s primary ingredients, type of cuisine, and preparation method. The Epicurious and Snooth teams worked together to emphasize affordability and availability; nearly all pairings feature nationally distributed brands and/or wines that cost less than $20.

When users click on a wine pairing, they will be provided with a description of the wine, alongside additional information on the winery, winemaker, region, and varietal. They will also be able to compare prices from various online retailers and can buy recommended wines by clicking through to the retailer. The vast majority of wines suggested for pairings feature label photos. Many include ratings and reviews from major wine magazines and Snooth users.

“Epicurious users are incredibly passionate about cooking, and they want to know the perfect wine to pair with each culinary masterpiece,” according to Tanya Wenman Steel, editor in chief of Epicurious.com. “Snooth has millions of wine reviews for hundreds of thousands of wines, and that depth of knowledge makes them the ideal partner to recommend the perfect wines to match our recipes.”

“We’re trying to democratize the wine experience and make finding good wine easier,” said Snooth CEO Philip James. “Now everyone has access to a wide range of Epicurious recipes as well as a top-tier sommelier with the click of button.”

Advertising partners will have the opportunity to integrate into the wine pairing widget where they will be showcased in the “Featured Partner.”  The Featured Partner wine will always be an appropriate choice for the recipe selected.  Consumers will then have the option of learning more and/or purchasing this Featured Partner wine.

Epicurious.com is a Condé Nast Digital site. Condé Nast Digital is the leading creator and developer of upscale lifestyle and business brands online.

About Epicurious.com
Epicurious.com, a Condé Nast Digital site, is a premier award-winning food Web site, which incorporates more than 25,000 professionally tested recipes from the premier brands in food journalism, Gourmet and Bon Appétit, plus web-exclusive recipes from renowned cookbooks and chefs. In addition, there are 75,000 member-submitted recipes, and web-exclusive original content from Epicurious.com editors and leading food authorities around the world. Epicurious offers a wealth of articles and tips focused on cooking, entertaining, wine, cocktails, and shopping.

About Snooth
Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants. Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

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Snooth Launches Food & Wine Pairings Application, Reaches More than 40 Million Monthly Visitors

posted by AdamL in Snooth, Partnerships, Press

Hand built algorithm debuts as new, featured application on My Yahoo!

New York, NY (July 7, 2009) — Snooth, the world’s largest wine site, today announced the launch of its Food & Wine pairings application for My Yahoo!, the most popular personalized start page with more than 40 million worldwide monthly visitors.

My Yahoo! users are now able to peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.

The app will also highlight the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.

For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007″ with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”

The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.

“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth
Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

Snooth was awarded the Model of Excellence by Infocommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world.

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Snooth launches iPhone Application

posted by AdamL in Snooth, Press

Snooth launches iPhone Application
New app leverages Snooth’s database of world’s wines, adds location-aware functionality

New York, NY (June 1, 2009) - Snooth, the world’s largest wine site, today announced the launch of its iPhone application.

The app will allow users to access Snooth’s database of 1 million wines and 11,000 merchants from their mobile device.

Users can:

-Download the app from the iTunes store for free
-Find where their favorite wines are available for purchase in their neighborhood, using the device’s location-aware functionality
-Update their tasting notes, ratings, and reviews as they are dining
-Access personal wine wish lists while out and about

“We’re committed to translating the Web experience of Snooth to other innovative mediums,” said Philip James, founder and CEO of Snooth. “The feedback from our mobile-optimized site has been great, but now with iPhone’s location-aware functionality, users can now type in “spicy Shiraz”, or “Chardonnay under $20 for fish” and we’ll give you wines in-stock in your neighborhood. It is then simple to then click and call the store to hold the item, or to get directions. You can also keep track of what you tried and enjoyed while dining out.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information. Or download the Snooth iPhone app here.

Snooth becomes World’s Largest Wine Site

posted by AdamL in Snooth, Press

Surpasses industry leaders 2 years after launch

New York, NY (April 22, 2009) - Snooth, a global hub for wine aficionados, today announced key metrics that establish the site as the largest online wine destination in the world.

Since its inception in June 2007, Snooth has grown to over 500,000 users per month, with over 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

Snooth’s traffic and membership, as reported by third-parties and by the companies themselves, is now larger than industry veterans Winesearcher and Cellartracker.

“Snooth was founded to create order out of the fragmented and often incomplete information about wine on the Web,” said Philip James, founder and CEO. “As we build the site, we’ll continue to add new social functionality, integrate more reviews and tasting notes from sources around the globe, and provide realtime market intelligence back to the industry. In two short years we’ve accomplished a lot and we’re pleased our users are responding so positively to the experience.”‘

The site plans several new rollouts for the coming months, including food and wine pairings, continued partnerships with handpicked editorial outlets, as well as writing from trusted voices such as Wine and Spirits Magazine.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

Snooth Partners with Wine & Spirits Magazine

posted by AdamL in Snooth, Partnerships, Press

Leading industry publication to provide wine reviews, scores to Snooth’s expanding database

New York, NY (March 31, 2009) – Snooth, the world’s largest and most comprehensive wine site, today announced a partnership with leading industry publication, Wine & Spirits Magazine.

Under the terms of the agreement, the publication will add the past 2 years of proprietary scores, as well as the forthcoming year of reviews and scores to the Snooth database, allowing users of the site access to a deeper level of information about their favorite wines.

“This is a significant milestone as we continue to build a broader, editorially focused experience for our users,” said Philip James, CEO of Snooth. “Through this partnership, we will have access to some of the most knowledgeable wine writing around, as well as a significant cache of reviews and tasting notes.”

Josh Greene, publisher of W&S commented, “We believe Snooth has created a terrific platform for users to share wine information and learn from each other. This partnership will bring our critics into the mix, while introducing our magazine to a new community of readers.”

Following the integration of Wine & Spirits Magazine’s content, Snooth’s database will contain over 2 million reviews, with approximately 2.5 million searches being run per month.

The provisions of the partnership also include cross promotional marketing initiatives, advertising and discounted subscriptions for Snooth users.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

About Wine and Spirits Magazine

Founded in 1982, Wine & Spirits Magazine is published eight times a year and read by over 200,000 members of America’s wine community. Consumers and wine professionals read the magazine for information on wine and spirits, including articles on established and up-and-coming regions and producers, the art and science of viticulture, restaurant and industry happenings and food and wine pairing. Wine & Spirits, the only American wine publication to win the James Beard award five times for excellence in wine writing, evaluates more than 9,000 bottlings every year.

For more info visit http://www.wineandspiritsmagazine.com

Snooth Adds 100,000th Registered User

posted by AdamL in Snooth, Press

New York, NY (March 12, 2009) — Snooth, the world’s largest and most comprehensive wine site, today announced its 100,000th registered user.

The milestone comes during a period of rapid expansion, with 250% overall growth in 2008, and over 600,000 users per month. The number of registered users, those who sign up to have a profile on Snooth, is currently growing at a rate of over 20% every month.

“Snooth’s most important attribute is the strength of its community,” said Philip James, CEO of Snooth. “The registered users number is significant for us because these are the people that have a deep level of social interaction on the site. As we roll out more commenting tools, group pages and additional functionality, we’re pleased to cross this threshold.”

About Snooth:
Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

Contact

media@snooth.com
(646) 723-4328

Snooth Partners with Wilson Daniels, Astor Center, and Twitter Taste LIVE for Open That Bottle Night

posted by AdamL in Snooth, Partnerships, Press

New York, NY (February 13, 2009) – Snooth announces the Inaugural Open That Bottle Night (OTBN) BYOB dinner in New York City, Saturday, February 28th in conjunction with co-sponsors Wilson Daniels, Astor Center, and Twitter Taste LIVE. During the course of the evening, guests will enjoy a three-course seated dinner, the opportunity to try new wines compliments of Wilson Daniels, and a chance to participate in a online global tasting via Twitter Taste LIVE.

Open That Bottle Night was conceived in 2000 by respected wine writers Dorothy Gaiter and John Brecher of the Wall Street Journal. The purpose of the evening is to get together with friends and drink a bottle of wine that is saved for a special occasion that has not happened yet. To mark the 10th anniversary of OTBN, Snooth, Wilson Daniels, and Astor Center are teaming up to put on what will be a memorable event

Philip James, Snooth’s CEO and Founder, says, “We are delighted to be working with Astor Center and Wilson Daniels in hosting this wine lover’s dinner in one of New York’s premier event spaces, the Astor Center Gallery.”

Tickets are available on the Astor Center website - click here

About Wilson Daniels:

Founded in 1978, Wilson Daniels Ltd. is a family-owned, fully integrated sales and marketing company representing a highly selective portfolio of the world’s most prestigious wine properties. The company provides professional services to preeminent wineries in California and Oregon, France, Italy, Hungary, New Zealand and Australia. Based in Napa Valley, Wilson Daniels Ltd. strives to maintain the high standards set by founders Win Wilson and Jack Daniels with a keen focus on developing long-term strategic partnerships with family-owned and operated wineries that possess profound respect for terroir.

Please visit http://www.wilsondaniels.com/ for more information.

About Astor Center:

Astor Center has become the integrated cultural center for food and wine education in New York City. Designed for laymen and connoisseurs alike, the Center celebrates what’s next in wine and culinary arts with the downtown landmark, Astor Wines & Spirits, serving as the cornerstone of the Center. More than just a place to take a wine class or watch a celebrity chef wield a blow-torch, at Astor Center we’re building a concept – a new approach to education, a new way of exchanging ideas, a new forum for discussing that which brings us together around the table.

Please visit http://www.astorcenternyc.com/ for more information.

About Twitter Taste LIVE

Twitter Taste LIVE is a ground breaking tasting format that utilizes the popular social networking tool Twitter to connect passionate consumers with people that share their passion! TTL began as a series of online wine tastings bringing the worlds top winemakers, importers and bloggers directly to consumers all over the world. As an open platform driven by the users, we quickly found demand for other topics including Craft Beer, Cigars, Spirits, and varied Culinary topics.

Please visit http://www.twittertastelive.com/ for more information

About Snooth:

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

Contact

media@snooth.com
(646) 723-4328

Snooth Closes Additional Round of Funding

posted by AdamL in Snooth, Press

New York, NY (January 19, 2009) – Snooth, the world’s largest and most comprehensive wine site, announces the completion of its most recent funding round.

As part of this most recent round, Snooth appointed Kevin Fortuna and Joe Meyer to the Board of Advisors. Kevin is a Partner at AKF Partners, a consultancy focused on hyper-growth web companies. The partnership, in addition to Kevin, includes Marty Abbott (former CTO of eBay) and Michael Fisher (former VP Engineering of Paypal). Kevin was formerly the CEO of Quigo, an advertising technology company that was sold to AOL for $360 million in November 2007. Joe was formerly the General Manager of Quigo, where he worked with Kevin through the acquisition by AOL. Prior to Quigo, Joe was a Senior Category Manager at eBay.

Snooth’s traffic grew over 400% in 2008 and the site is now the most trafficked wine site in the US.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

Contact

media@snooth.com
(646) 723-4328