posted by Clare in Partnerships, Press, Wine
Snooth-powered wine pairings automatically enhance recipes and Snooth Wine Mentors engage with Springpad’s thriving foodie community
BOSTON, MA and NEW YORK, NY (August 21, 2012) – Springpad, the smart notebook app that makes it easy for more than 3.5 million users to save and share what’s important to them, has partnered with Snooth, the most comprehensive wine resource on the web, to engage with food and wine lovers on Springpad in new and meaningful ways. Recipes saved to Springpad will now be enhanced with expert wine pairings recommended by Snooth, and Snooth’s Wine Mentors will share collaborative notebooks with Springpad users. The partnership continues Springpad’s popular model of adding value to the items saved by its users with actionable third-party content, and helping users find curated content from thought leaders as well as friends and family.
With its Snooth partnership, Springpad is taking its value proposition for foodies to a new level. Snooth’s wine pairings will enhance saved recipes while exposing the community to new wine discoveries and knowledge. Springpad notebooks curated by Snooth Wine Mentors, a group of wine educators that includes sommeliers, winemakers, Masters of Wine and other wine industry professionals, will reflect their wine expertise as well as their broader interests and personalities. Snooth will also maintain multiple notebooks of its own dedicated to specific wine varietals, pairings, good values, independent vintners and other themes.
“We’re thrilled to partner with Snooth around our vibrant foodie community to share expert wine recommendations and interests with our users,” said Jeff Chow, co-founder and CEO of Springpad. “The recommended wine pairings provided by Snooth will add value to the recipes our members save, while the participation of Snooth Wine Mentors in our community will bring a rich new dimension to their shared interests in food, wine and restaurants.”
Food and wine lovers have embraced Springpad in large numbers, already saving more than 1.3 million recipes and more than 250,000 restaurants to the platform, organized by interest, such as #vegan, #healthy, #paleo, #glutenfree, #desserts, #beer, #wine, #baking and more. Springpad notebooks make it easy to add, organize and access recipes by course, cuisine, special holiday, main ingredient, favorites and other criteria. One-click shopping list creation, mobile access and a convenient tablet view help users every step of the way from inspiration to shopping to preparation. Now, every recipe saved to Springpad will be paired automatically with a wine recommended by Snooth’s patent pending flavor profiler, helping foodies not only find a wine that complements their current meal, but also discover exceptional new wines they might not have found on their own.
“Springpad has given foodies a fun and valuable new way to share culinary favorites and make new finds. By adding our wine experts, information and tools to the mix, Snooth will make it easier than ever for Springpad members to discover, share and enjoy wine,” said Rich Tomko, CEO of Snooth Media.
“Springpad has quickly become a key place to be for passionate epicureans,” said Snooth Wine Mentor Julia Crowley. “I’m excited to engage with this thriving community to help enrich and educate their foodie experience—and I’m sure I’ll learn many things from them as well.”
Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com, the largest online wine community with over one million registered members. Snooth Media is headquartered in New York City.
Springpad is a social, smart cloud-based application that helps you discover, save, share and act on the ideas and information that matter most. Created by Boston-based Spring Partners and available for free for iOS, Android and on the Web, Springpad’s smart notebooks help you make better decisions. TIME Magazine named Springpad one of the 50 Best iPhone apps of 2012. To learn more about Springpad, visit www.springpad.com.