Springpad Partners with Snooth to Help Foodies Find the Perfect Wine

posted by Clare in Partnerships, Press, Wine

Snooth-powered wine pairings automatically enhance recipes and Snooth Wine Mentors engage with Springpad’s thriving foodie community

BOSTON, MA and NEW YORK, NY (August 21, 2012) – Springpad, the smart notebook app that makes it easy for more than 3.5 million users to save and share what’s important to them, has partnered with Snooth, the most comprehensive wine resource on the web, to engage with food and wine lovers on Springpad in new and meaningful ways. Recipes saved to Springpad will now be enhanced with expert wine pairings recommended by Snooth, and Snooth’s Wine Mentors will share collaborative notebooks with Springpad users. The partnership continues Springpad’s popular model of adding value to the items saved by its users with actionable third-party content, and helping users find curated content from thought leaders as well as friends and family.

With its Snooth partnership, Springpad is taking its value proposition for foodies to a new level. Snooth’s wine pairings will enhance saved recipes while exposing the community to new wine discoveries and knowledge. Springpad notebooks curated by Snooth Wine Mentors, a group of wine educators that includes sommeliers, winemakers, Masters of Wine and other wine industry professionals, will reflect their wine expertise as well as their broader interests and personalities. Snooth will also maintain multiple notebooks of its own dedicated to specific wine varietals, pairings, good values, independent vintners and other themes.

“We’re thrilled to partner with Snooth around our vibrant foodie community to share expert wine recommendations and interests with our users,” said Jeff Chow, co-founder and CEO of Springpad. “The recommended wine pairings provided by Snooth will add value to the recipes our members save, while the participation of Snooth Wine Mentors in our community will bring a rich new dimension to their shared interests in food, wine and restaurants.”

Food and wine lovers have embraced Springpad in large numbers, already saving more than 1.3 million recipes and more than 250,000 restaurants to the platform, organized by interest, such as #vegan, #healthy, #paleo, #glutenfree, #desserts, #beer, #wine, #baking and more. Springpad notebooks make it easy to add, organize and access recipes by course, cuisine, special holiday, main ingredient, favorites and other criteria. One-click shopping list creation, mobile access and a convenient tablet view help users every step of the way from inspiration to shopping to preparation. Now, every recipe saved to Springpad will be paired automatically with a wine recommended by Snooth’s patent pending flavor profiler, helping foodies not only find a wine that complements their current meal, but also discover exceptional new wines they might not have found on their own.

“Springpad has given foodies a fun and valuable new way to share culinary favorites and make new finds. By adding our wine experts, information and tools to the mix, Snooth will make it easier than ever for Springpad members to discover, share and enjoy wine,” said  Rich Tomko, CEO of Snooth Media.

“Springpad has quickly become a key place to be for passionate epicureans,” said Snooth Wine Mentor Julia Crowley. “I’m excited to engage with this thriving community to help enrich and educate their foodie experience—and I’m sure I’ll learn many things from them as well.”

About Snooth

Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com, the largest online wine community with over one million registered members. Snooth Media is headquartered in New York City.

About Springpad

Springpad is a social, smart cloud-based application that helps you discover, save, share and act on the ideas and information that matter most. Created by Boston-based Spring Partners and available for free for iOS, Android and on the Web, Springpad’s smart notebooks help you make better decisions. TIME Magazine named Springpad one of the 50 Best iPhone apps of 2012. To learn more about Springpad, visit www.springpad.com.

Wine Buyer’s Guide Puts Emphasis on Grapes

posted by Clare in Food, Press, Snooth, Wine, Wine Industry

Snooth launches a digital wine magazine available on any device

NEW YORK, NY (August 1, 2012) — Snooth.com, the largest online wine community, will launch the latest edition of a new digital magazine called “Wine Buyer’s Guide” in partnership with Nomad Editions.

Each digital issue will be singularly focused on a specific type of grape. The issue will highlight where the grape grows best, trip itineraries to those regions, top wine producers, great food pairings, and nearly 100 tasting notes of individual wines at various price points to guide both wine novices and connoisseurs in their wine buying decisions.

The latest issue, launching today, features Sauvignon Blanc and can be accessed from any mobile or web-connected device. It is priced at US$0.99/issue or US$9.99/annual subscription. This new edition along with the previously launched first two issues – Chardonnay and Grenache – are available for purchase now at https://nomadeditions.com/snoothLaunchPromo2012/.

“The average U.S. consumer buys wine based on the grape – Chardonnay, Cabernet Sauvignon, Merlot, etc. – yet most wine publications continue to focus on wine regions. By taking a grape-first approach, we aim to super-serve consumers with information on the wines they are most passionate about.” says Snooth CEO Rich Tomko.

“I’m thrilled to introduce Snooth’s new digital magazine.” says Gregory Dal Piaz, Snooth Editor-in-Chief. “Taking advantage of the flexibility of this medium allows us to present our content in a new and attractive format to a whole new audience. Snooth’s Wine Buyer’s Guide is a natural extension of all the work we have done at Snooth to make wine more accessible, easy to understand, and fun to learn about.”

“Snooth has broken new ground with their grape-first approach and in developing a digital magazine to complement their website. Nomad is pleased to have had the opportunity to help Snooth in this effort” says Mark Edmiston, Nomad Editions CEO.

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About Snooth:
Snooth Media delivers epicurean lifestyle content and innovative technology for wine lovers, foodies and the food and beverage industry. The media group, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online community of wine lovers with over 1 million registered members; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

About Nomad Editions:
Nomad Editions LLC is a highly scalable digital media company with a sophisticated publishing infrastructure that re-imagines content for mobile platforms; creates beautifully designed magazines optimized for tablets; and delivers them via iOS or html to any device with a browser. The company has published over 300 issues since launch in December 2010. Nomad LLC is based in New York City.

Snooth.com Launches People’s Voice Wine Awards To Determine Best Wines of 2012

posted by Clare in Partnerships, Press, Snooth, Wine, Wine Industry

Media Partner Meredith Corporation to Support Awards Program via Brands Including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle

NEW YORK, NY (June 27, 2012) — Snooth.com, the world’s largest online wine community, today launched the People’s Voice Wine Awards, a multi-platform awards program that invites consumers to judge and vote for their favorite wines.

Meredith Corporation will serve as the program’s media partner, leveraging its leading food and lifestyle content brands, including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle, to drive consumer awareness and marketing support. Additionally, Meredith and Snooth will work together to create integrated, multi-platform marketing opportunities around the program.

The initial award nominees were chosen by Snooth Editor-in-Chief Gregory Dal Piaz based on typicity, consistency, quality, ageability, complexity and deliciousness. Each selection falls into one of over 80 categories, representing a wine type at various price points: Value, Premium, Super Premium and Luxury. Find the full list of nominees here.

“The U.S. is the largest wine-consuming country in the world and as the largest online wine community, we are excited to finally give the average wine drinker an opportunity to vote for their favorite wines,” says Snooth CEO Rich Tomko. “Most wine award programs are judged by wine critics, the People’s Voice Wine Awards turns that idea around and gives the judging power to the people.”

“Wine critics are a vital and integral part of the wine industry,” says Dal Piaz. “However, we also know the consumer decides which wines to buy based on a myriad of criteria. To honor those decisions made each day, we created the People’s Voice Wine Awards.”

“We’ve seen from our research that, in addition to their passion for food and entertaining, our audience is very interested in wine and wine pairings across a wide range of price points, said Liz Schimel, EVP/Chief Digital Officer, Meredith National Media Group. “Snooth’s mission and offerings align closely with our brands and we’re thrilled to help promote and market the People’s Voice Wine Awards through our powerful roster of food-focused media brands.”

Online voting occurs in two rounds, beginning on June 25 and concluding on October 12. Winner announcements will be made in mid to late October. Social media marketing and monitoring for all the nominated wines will be conducted using Vintank’s industry-leading Social Connect platform. Bloomspot, the online destination for exclusive local deals and travel offers, is the presenting sponsor for the program.

Visit www.snooth.com/awards for more information.

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About Snooth:
Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits, and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online wine community with over 1 million registered members. Snooth Media is headquartered in New York City.

About Meredith Corporation:
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies’ Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

About Vintank:
The worlds leading Social Media Monitoring and SCRM software that powers social intelligence for the wine industry. The software connects consumer interactions on various social channels allowing wineries and wine companies the ability to gain insightful information and analytics about online conversations and interactions and apply it against their social customers.

For more info, contact Clare Goggin Sivits: Email | (646) 723-4328

Snooth.com Launches New Facebook Integration to Make Wine Tasting More Social

posted by Kirsy in Partnerships, Press, Snooth, Wine

Snooth.com Launches New Facebook Integration to Make Wine Tasting More Social

(January 18, 2012 – New York, NY)

Snooth Media, home of Snooth.com the world’s largest wine site, is launching a new social wine tasting experience integrated with Facebook that makes it easier for people to discover new wines and wine reviews online with their friends. This new Facebook integration allows people to tell their friends that they are “tasting” a specific wine from Snooth.com, and add their Snooth activity directly to their Facebook Timeline.

With this new feature, people are able to share activity with their friends that goes beyond just Liking. Starting today, people can enhance their Facebook Timelines with the Snooth app, and update their friends with the new wines that they taste in real time. Wines tasted can then be viewed by friends in a person’s timeline and in the ticker on Facebook. People can also display aggregations of wines tasted in the timeline, including top picks or most recent wine reviews over time.

Through Facebook Platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant.

“We’re excited to launch this new Facebook integration as it makes it really easy for our users to share their favorite wines with their friends and also archive those same wines using Timeline,” says Rich Tomko, CEO, Snooth Media.

Snooth’s role as a launch partner with Facebook’s new platform was announced in September at f8, the company’s annual developer conference.

Learn more about Snooth at www.snooth.com or on Facebook at facebook.com/snooth.

About Snooth Media:

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 6 million monthly visitors, Snooth Media includes Snooth.com (http://www.snooth.com), the world’s largest wine information site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

Facebook® is a registered trademark of Facebook Inc.

Snooth.com Announces Facebook Integration to Make Wine Tasting More Social

posted by jchemtob in Partnerships, Press, Snooth, Wine

Snooth.com Announces Facebook Integration to Make Wine Tasting More Social

(September 22, 2011 – New York, NY)

Today at f8, Facebook’s developer conference, Snooth Media, home of Snooth.com the world’s largest wine site, announced a new social wine tasting experience integrated with Facebook that makes it easier for people to discover new wines and wine reviews online with their friends. Snooth’s Facebook integration will allow users to tell their friends that they are “tasting” a specific wine seamlessly from Snooth.com. Using new features announced at f8, Snooth is making it possible for people to share activity with their friends that go beyond just “liking”.

“We’re announcing a new way for people to connect around tasting wines and discovering new wines with their friends on Facebook,” said Rich Tomko, CEO, Snooth Media.

Through Facebook Platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant.

Learn more about Snooth at www.snooth.com or on Facebook at facebook.com/snooth.

About Snooth Media:

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 10 million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

Facebook® is a registered trademark of Facebook Inc.

Snooth Media Introduces Wine Press – Provides Robust Contributor Platform and Streaming Content Viewer for Wine Fans

posted by jchemtob in Guest Bloggers, Partnerships, Press, Snooth, Wine, Wine Industry

Housed on Snooth.com, Wine Press Kick-Off Includes Articles from ZesterDaily.com Wine Experts

(September 14, 2011 – New York, NY)

Snooth Media, home of Snooth (www.snooth.com), the world’s largest wine site, today announced the launch of an innovative, new contributor platform and content viewer, Wine Press (www.snooth.com/wine-press). The new product enables Snooth site users to easily contribute articles, upload photos, take quizzes, start conversations and ask questions. Wine Press also allows users to view the best wine content on the Web, including original content from Snooth and posts from the top wine blogs, all in one easily navigable page.

Wine Press offers Snooth’s 850,000+ community members, and anyone who logs in with their Facebook account, the opportunity to become contributors and bring their wine insights to the forefront. After publishing, each post gets fed into the Wine Press news stream where its placement is then determined by relevancy, community votes, Facebook Likes and Tweets.

“We want to make it easy for anyone to contribute to Snooth.com,” notes Snooth Media CEO Rich Tomko. “Wine Press allows folks who would like to write about wine, but don’t want the overhead of starting and maintaining their own blog, to easily publish their posts on a platform that will seamlessly put their ideas in front of the Web’s largest wine audience. On the other side, we’ve also built a tool that makes it easy for any user to digest the best online wine content customized to their expertise level and interests.”

As part of this new product launch, Snooth has partnered with leading Internet food and drink news site ZesterDaily.com to bring additional expert content to the Snooth community. Articles from their award-winning contributors – Carla Capalbo, Patrick Comiskey and Elin McCoy – will help kick-off the Wine Press launch. In partnership with Zester Daily, Snooth will be hosting a “book-a-day” giveaway drawing from a robust “Wine Library” of books, including select titles from ZesterDaily.com contributors, and one grand prize winner who will receive the entire library

In June, Snooth launched Wine Rack, the site’s foray into social gaming. Interactions logged on Wine Press will be counted toward earning trophies on Wine Rack as well.

Visit Wine Press at: snooth.com/wine-press

About Snooth Media

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 10 million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

About Zester Daily

Zester Daily (ZesterDaily.com) is an award-winning Internet news site covering the culture and politics of food and drink. More than 50 journalists, authors and editors worldwide create the site’s content, including breaking news, feature articles, op-eds, cartoons, videos and more. Zester Daily readers include opinion leaders in the fields of food and drink, politics, environment, health, agriculture and sustainability. Closely followed by the national media and lauded for its excellence, Zester Daily continues its growth since it was founded in 2010. Zester Daily is headquartered in Los Angeles, CA.

Snooth Media Launches Social Gaming Platform “Wine Rack” on Snooth.com

posted by jchemtob in Partnerships, Press, Snooth, Website Updates, Wine, Wine Industry

World’s largest wine site launches “Wine Rack” to help wine beginners and enthusiasts visualize, discover, and learn about wine and earn exclusive perks along the way

(June 1, 2011 – New York, NY)

Today, Snooth Media has launched Wine Rack, an innovative social gaming platform on Snooth.com (snooth.com/wine-rack). Wine Rack rewards users for reading, tasting, rating and reviewing wines and enables them to easily discover new bottles. At launch, Snooth users have over 20 flights of wine to taste through, and over 30 achievements waiting to be unlocked. Launch sponsor, Terlato Wines International, will be offering limited edition Terlato trophies for the completion of a series of quizzes.

Some of the trophies up for grabs include: Region Specialist, Diverse Palate, Horizontal Taster, and the coveted Aficionado trophy (reserved only for those who have over 50,000 interactions on Snooth). Active members will be able to obtain exclusive access to tastings and unlock special offers from retailers and partners.

“Each day, Snooth users log thousands of interactions on the site. By organizing those interactions in a structured way, we can create powerful incentives for users to continue to discover new wines,” notes Snooth Media CEO, Rich Tomko. “Enjoying wine is social by nature; we’ve simply taken an age old concept and gave it the ability to live within the social web.”

“As the leading advertiser in the luxury wine market, we have always looked to create integrated and engaging programs that really create buzz for our portfolio,” says Terlato Wines International VP of Marketing, Paul Ashworth. “Digital is a major initiative and this type of innovation allows us to continue leading the wine industry.”

Wine Rack is Snooth’s latest effort to make wine more accessible and less intimidating. Last year, Snooth launched Snooth Wine Pro, an iPhone app that made it possible for users to identify wines by merely snapping a picture of a bottle’s label.

At launch, Snooth’s 800,000 registered members will be able to view their earned and in-progress trophies and flights as well as wines in their wishlist and wine cellar at snooth.com/wine-rack. New users accessing Wine Rack will be able to register for Snooth or can login with their Facebook account.

About Snooth Media

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements, and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

Snooth Media Extends Wine Recommendations to FineCooking.com

posted by jchemtob in Food, Partnerships, Press, Snooth, Wine

Snooth Media Extends Wine Recommendations to FineCooking.com

(May 27, 2011 – New York, NY)

Snooth Media, home of Snooth.com, the web’s largest wine site, announces a partnership with Fine Cooking, the only major epicurean magazine completely dedicated to cooking. The new partnership enables FineCooking.com users to search wine pairings by recipe and view specific recommendations from Snooth’s wine experts.
The recommended selections are generated from Snooth’s patent-pending food and wine pairing algorithm, specially customized for this new Fine Cooking application. The recommendation engine analyzes a recipe’s main ingredients, method of preparation, and over a dozen other factors to determine the taste profile for a Fine Cooking recipe and then sifts through over five million wines to determine the best selection of wines for that recipe.

“Fine Cooking is one of this country’s premier culinary media brands inspiring millions of chefs and consumers each month. We are excited to be working with them to help their consumers discover wines that pair perfectly with their meals“ notes Snooth Media CEO, Rich Tomko.

According to Jason Revzon, Senior VP, Taunton Interactive, “Our users love online tools, like our innovative Recipe Maker and Menu Maker, that increase their culinary knowledge and enjoyment. Wine purchasing and selection are very important parts of a Fine Cooking reader’s lifestyle and it’s great to showcase wines that pair well with our recipes.”

“Snooth provides yet another way for our advertisers to connect and engage with the Fine Cooking online audience. Pairing wines and food is a perfect fit for our brand and bringing this opportunity to clients will surely enhance the message they are bringing to their consumers,” added Stephen P. Giannetti, Senior Vice President, Advertising at The Taunton Press, publishers of Fine Cooking.

The initial implementation of Snooth’s expert wine pairings will cover several thousand main dish recipes that are currently visible on FineCooking.com.

About Snooth Media:

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements, and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

About Fine Cooking:

Fine Cooking (http://www.finecooking.com), is unique in its 100% focus on food and its mission to give today’s cooks — no matter what their level of cooking skill — the knowledge and confidence to become more talented cooks and enhance their pleasure in all things food. It’s the only epicurean title completely dedicated to cooking.
The Taunton Press (http://www.taunton.com), publisher of Fine Cooking, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, cooking, gardening, woodworking, and fiber arts, since 1975. Millions of professionals and consumers purchase Taunton’s books, magazines, and DVDs, and use its apps and websites to improve their skills and expand their horizons. The Taunton Press is a privately held multi-media publishing company headquartered in Newtown, Connecticut.

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PGOA Media Partners with Snooth Media to Add Wine Recommendations to Newly Re-launched Digital Properties

posted by jchemtob in Food, Partnerships, Press, Snooth, Wine

PGOA Media Partners with Snooth Media to Add Wine Recommendations to Newly Re-launched Digital Properties

(May 24, 2011 – New York, NY)

PGOA Media announced a partnership with Snooth Media today that will integrate Snooth’s unique recipe and wine recommendation engine on PGOA Media’s newly re-launched digital sites: relish.com, spryliving.com and americanprofile.com.

Snooth’s proprietary wine and recipe recommendation engine dynamically analyzes recipes by sorting them into over 1,400 food categories and processes wines into over 400 different wine characteristics. Snooth’s editors match wine characteristics with the appropriate recipe and recommend three wine choices: a classic, an alternative and something less traditional. The recommendation tool updates based on ratings, reviews and pricing information from snooth.com to suggest wines that are readily available.

“We’re thrilled to be working with PGOA Media to deliver wine recommendations to their magazine readers and site users,” said Snooth Media CEO Rich Tomko. “We’re focused on helping consumers discover new wines, and this partnership extends our ability to do that across the web.”

PGOA Media CEO John W. Cobb, III said, “This is a natural partnership that fits perfectly with the DNA of our Relish, American Profile and Spry brands. With the largest food magazine in the U.S. reaching 46.5 million consumers each month and extensive online content, we’re excited to blend our 6,000 recipe and growing archive with Snooth’s deep understanding of wine pairings.”

About Snooth Media
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (snooth.com), the world’s largest wine site; The Spirit (thespir.it), a comprehensive cocktail destination; What’s Cookin’ (whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

About PGOA Media
PGOA Media is the multi-media publisher of American Profile, Relish and Spry magazines with a combined circulation of over 34.8 million households in nearly 1,700 local-market newspapers across the country. American Profile, its 11-year-old flagship, has steadily grown to a weekly circulation of 10.25 million across the Heartland. Relish, with a monthly circulation of 15.5 million and Spry, with 9 million, are respectively the largest advertising-supported food and health and wellness magazines in the U.S. The company recently re-launched its brand websites americanprofile.com, relish.com, and spryliving.com. PGOA Media also produces the national Relish Cooking Show & Expo, publishes cookbooks and custom publications, and operates Hometown Content, a print and digital syndicated news service. PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.

Snooth Media Adds RecipeTips.com to its Epicurean Lifestyle Portfolio

posted by jchemtob in Food, Partnerships, Press, Snooth, Spirits, Wine

Snooth Media doubles audience size and secures key content partner with the addition of RecipeTips to portfolio

(February 18, 2011 – New York, NY)

Snooth Media (http://www.snoothmedia.com) announces today the inclusion of RecipeTips (http://www.recipetips.com), a leading recipe site, to its epicurean portfolio. On the heels of last year’s successful launch of Snooth’s wine recommendation technology on RecipeTips.com, the companies have expanded their partnership to include editorial development, joint marketing, and the creation of sales packages across the portfolio of sites.

The addition of RecipeTips to Snooth Media’s collection of sites provides advertisers a scalable solution to reach an affluent epicurean audience that includes wine, spirits, cooking, and recipe content. Snooth Media’s sales team will be exclusively responsible for managing advertising on RecipeTips.com, a site that includes an extensive recipe collection, illustrated ingredient glossary, and how-to cooking content.

“Our partnership with RecipeTips significantly expands our ability to offer advertisers relevant, related content across multiple sites,” notes Snooth Media CEO, Rich Tomko. “In addition, working together allows us to smartly produce wine and recipe pairing packages that consumers and advertisers are seeking.”

“Since integrating Snooth’s wine recommendations within our recipes, we’ve received lots of positive feedback from our users,” says RecipeTips President, Mike Tapp. “We’re excited to be a part of the Snooth Media Connection and to be able to have RecipeTips included in Snooth’s offering to advertisers.”

About Snooth Media:

Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements, and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of our distributed content platform. Snooth Media is headquartered in New York City.

About RecipeTips.com:

RecipeTips (http://www.recipetips.com) reaches over a million recipe-seekers each month. The site houses thousands of recipes and cooking tips, an image-enhanced food glossary, and how-to articles, all designed to help users apply its content and culinary instruction in the home kitchen.

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