September 29, 2009

Snooth’s A-Z Wine Pairings Featured on Yahoo! Front Page

posted by AdamL in Partnerships, Press, Snooth

Hand built algorithm highlighted as featured application on popular start page

New York, NY (September 29, 2009) — Snooth, the world’s largest wine site, today announced that its popular A-Z Wine Pairings application will now be featured on the front page of Yahoo!

Users can peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.

The app highlights the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.

For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007″ with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”

The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.

“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth

Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

Snooth was awarded the Model of Excellence by Infocommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world.

July 15, 2009

Epicurious.com Recipes Enhanced by Wine Pairings from Snooth

posted by AdamL in Partnerships, Press, Snooth

Wine Recommendations Chosen Based on Ingredients, Cuisine, and Cooking Method

NEW YORK, NY (July 15, 2009) – Epicurious.com, the most award-winning food site, has partnered with Snooth.com, a global hub for wine aficionados, to provide curated wine pairings for the site’s over 25,000 editor-tested recipes. Starting today, when users view Epicurious’s recipes (with the exception of kid-friendly and breakfast recipes), they will also see multiple wine suggestions for that recipe.

The pairings are chosen based on the recipe’s primary ingredients, type of cuisine, and preparation method. The Epicurious and Snooth teams worked together to emphasize affordability and availability; nearly all pairings feature nationally distributed brands and/or wines that cost less than $20.

When users click on a wine pairing, they will be provided with a description of the wine, alongside additional information on the winery, winemaker, region, and varietal. They will also be able to compare prices from various online retailers and can buy recommended wines by clicking through to the retailer. The vast majority of wines suggested for pairings feature label photos. Many include ratings and reviews from major wine magazines and Snooth users.

“Epicurious users are incredibly passionate about cooking, and they want to know the perfect wine to pair with each culinary masterpiece,” according to Tanya Wenman Steel, editor in chief of Epicurious.com. “Snooth has millions of wine reviews for hundreds of thousands of wines, and that depth of knowledge makes them the ideal partner to recommend the perfect wines to match our recipes.”

“We’re trying to democratize the wine experience and make finding good wine easier,” said Snooth CEO Philip James. “Now everyone has access to a wide range of Epicurious recipes as well as a top-tier sommelier with the click of button.”

Advertising partners will have the opportunity to integrate into the wine pairing widget where they will be showcased in the “Featured Partner.”  The Featured Partner wine will always be an appropriate choice for the recipe selected.  Consumers will then have the option of learning more and/or purchasing this Featured Partner wine.

Epicurious.com is a Condé Nast Digital site. Condé Nast Digital is the leading creator and developer of upscale lifestyle and business brands online.

About Epicurious.com
Epicurious.com, a Condé Nast Digital site, is a premier award-winning food Web site, which incorporates more than 25,000 professionally tested recipes from the premier brands in food journalism, Gourmet and Bon Appétit, plus web-exclusive recipes from renowned cookbooks and chefs. In addition, there are 75,000 member-submitted recipes, and web-exclusive original content from Epicurious.com editors and leading food authorities around the world. Epicurious offers a wealth of articles and tips focused on cooking, entertaining, wine, cocktails, and shopping.

About Snooth
Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants. Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

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July 7, 2009

Snooth Launches Food & Wine Pairings Application, Reaches More than 40 Million Monthly Visitors

posted by AdamL in Partnerships, Press, Snooth

Hand built algorithm debuts as new, featured application on My Yahoo!

New York, NY (July 7, 2009) — Snooth, the world’s largest wine site, today announced the launch of its Food & Wine pairings application for My Yahoo!, the most popular personalized start page with more than 40 million worldwide monthly visitors.

My Yahoo! users are now able to peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.

The app will also highlight the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.

For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007″ with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”

The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.

“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth
Snooth is the world’s largest wine site with over 500,000 monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Designed to be easy to use, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews, powers many third-party wine applications and functions as a central repository of wine data. Snooth is available on-the-go using its iPhone application.

Snooth was awarded the Model of Excellence by Infocommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Please visit http://www.snooth.com for more information on the largest wine site in the world.

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June 19, 2009

YDN Theater – Snooth’s Spotlight on Yahoo’s Developer Network

posted by AdamL in Partnerships, Snooth

I was interviewed last week in our San Francisco office about the new What’s Cookin’ app on My Yahoo! The video is found on Yahoo’s Developer Network site, so I tried to sound like I knew what I was talking about with the technical stuff. If you haven’t seen the What’s Cookin’ app yet you can find it here.

June 18, 2009

Wine Proxies

posted by AdamL in Snooth, Wine, Wine Industry

There’s an ocean of imported wine out there, so how do you know if something is going to be good or not? While a select few people are familiar with individual producers within a wide range of regions, a slightly larger group just has a firm grasp on the main wine producing regions and sub-regions of the world, yet an even larger group knows they like wine from a specific country or knows they want to try it out. When you don’t consider yourself in that first group, you can learn the names of a few respected importers that you can use a proxy for actually knowing the producer of the wine you are about to buy.

KermitLynchBackImporters are always popping up and going out of business, but there are a number of reputable firms you can look out for. When I walk into a wine store and am looking for a new imported wine to try, the first thing I do is rotate bottles to look at the back label where the importer information is often stored. There isn’t always a logo on the label as there is in this Kermit Lynch example, but the text should be there. In the US, all imported wine must have some designation of what company imported that particular bottle. Different importers may import the same wine into different states or countries and multiple importers may have the right to import a single wine into the same place, so things can get a little confusing.

I’m mostly familiar with the portfolios of California importers, so this list skews towards the left coast of the US but here are a few of my favorites that I look out for. Some of these importers are distributed nationally.

-Chambers and Chambers – a little bit of everything. In Italy, they even use a consultant named Carla Bocchio who travels around helping them find the best producers. I had the chance to interview Carla a while back when she was in town, so will eventually post this interview on the blog.

-Kermit Lynch – French wines. The famous.

-Winemonger – Austrian wines. I’m still learning about Austrian wines, but there portfolio hasn’t disappointed yet.

-Charles Neal Selections – France

-Cape Classics – South Africa. Between these two SA importers, I think they have most of my favorite wine farms covered.

-Vineyard Brands – South Africa

-Domaine Select – a bit of everything

There are a couple of good articles you can read more on this idea of learning the name of an importer in order to discover new wines: Slate and HalogenLife

June 1, 2009

Snooth launches iPhone Application

posted by AdamL in Press, Snooth

Snooth launches iPhone Application
New app leverages Snooth’s database of world’s wines, adds location-aware functionality

New York, NY (June 1, 2009) – Snooth, the world’s largest wine site, today announced the launch of its iPhone application.

The app will allow users to access Snooth’s database of 1 million wines and 11,000 merchants from their mobile device.

Users can:

-Download the app from the iTunes store for free
-Find where their favorite wines are available for purchase in their neighborhood, using the device’s location-aware functionality
-Update their tasting notes, ratings, and reviews as they are dining
-Access personal wine wish lists while out and about

“We’re committed to translating the Web experience of Snooth to other innovative mediums,” said Philip James, founder and CEO of Snooth. “The feedback from our mobile-optimized site has been great, but now with iPhone’s location-aware functionality, users can now type in “spicy Shiraz”, or “Chardonnay under $20 for fish” and we’ll give you wines in-stock in your neighborhood. It is then simple to then click and call the store to hold the item, or to get directions. You can also keep track of what you tried and enjoyed while dining out.”

Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information. Or download the Snooth iPhone app here.

UPDATE (9/8/2010): Look for the Snooth iPhone Application version 2.0 in the Apple Store.

April 22, 2009

Snooth becomes World’s Largest Wine Site

posted by AdamL in Press, Snooth

Surpasses industry leaders 2 years after launch

New York, NY (April 22, 2009) – Snooth, a global hub for wine aficionados, today announced key metrics that establish the site as the largest online wine destination in the world.

Since its inception in June 2007, Snooth has grown to over 500,000 users per month, with over 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

Snooth’s traffic and membership, as reported by third-parties and by the companies themselves, is now larger than industry veterans Winesearcher and Cellartracker.

“Snooth was founded to create order out of the fragmented and often incomplete information about wine on the Web,” said Philip James, founder and CEO. “As we build the site, we’ll continue to add new social functionality, integrate more reviews and tasting notes from sources around the globe, and provide realtime market intelligence back to the industry. In two short years we’ve accomplished a lot and we’re pleased our users are responding so positively to the experience.”‘

The site plans several new rollouts for the coming months, including food and wine pairings, continued partnerships with handpicked editorial outlets, as well as writing from trusted voices such as Wine and Spirits Magazine.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

March 31, 2009

Snooth Partners with Wine & Spirits Magazine

posted by AdamL in Partnerships, Press, Snooth

Leading industry publication to provide wine reviews, scores to Snooth’s expanding database

New York, NY (March 31, 2009) – Snooth, the world’s largest and most comprehensive wine site, today announced a partnership with leading industry publication, Wine & Spirits Magazine.

Under the terms of the agreement, the publication will add the past 2 years of proprietary scores, as well as the forthcoming year of reviews and scores to the Snooth database, allowing users of the site access to a deeper level of information about their favorite wines.

“This is a significant milestone as we continue to build a broader, editorially focused experience for our users,” said Philip James, CEO of Snooth. “Through this partnership, we will have access to some of the most knowledgeable wine writing around, as well as a significant cache of reviews and tasting notes.”

Josh Greene, publisher of W&S commented, “We believe Snooth has created a terrific platform for users to share wine information and learn from each other. This partnership will bring our critics into the mix, while introducing our magazine to a new community of readers.”

Following the integration of Wine & Spirits Magazine’s content, Snooth’s database will contain over 2 million reviews, with approximately 2.5 million searches being run per month.

The provisions of the partnership also include cross promotional marketing initiatives, advertising and discounted subscriptions for Snooth users.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

About Wine and Spirits Magazine

Founded in 1982, Wine & Spirits Magazine is published eight times a year and read by over 200,000 members of America’s wine community. Consumers and wine professionals read the magazine for information on wine and spirits, including articles on established and up-and-coming regions and producers, the art and science of viticulture, restaurant and industry happenings and food and wine pairing. Wine & Spirits, the only American wine publication to win the James Beard award five times for excellence in wine writing, evaluates more than 9,000 bottlings every year.

For more info visit http://www.wineandspiritsmagazine.com

March 30, 2009

A Toast to Wine Enthusiast’s Toast of the Town

posted by AdamL in Food, Snooth, Wine

TOTT500 wines, 30 restaurants, and some nice background music spread out over 5 floors at the War Memorial. It would have been real tough to taste everything, so it’s a good thing I didn’t try. It was a ton of fun just getting to roam around the War Memorial, let alone taste some great wine and eat some delicious food.  Overall, what I really liked was that the event was crowded enough so wineries weren’t standing around with no one to talk to, but not too crowded where if you wanted to try something you didn’t have to throw too many elbows. The ability to grab a bite of food and take it over to a table and try it with a wine is not something that happens at every tasting. You could make up your own food and wine pairings or get hints from the people on the other side of the table.

From an Austrian Blaufrankisch to a New Zealand SB on to a Canadian Ice Wine and everything in between, there was lots of variety and quality wines at TOTT. There was a huge range of styles and price points so I had a chance to try some wines I have wanted to try for a while such as the Mionetto line-up and Hall Wines line-up. There were also a lot of familiar brands and new brands I had never seen before. There were also importers, distributors, and trade organizations represented. The Monterey County Vintners and Growers Association table was interesting in that they had about 10 Pinots from the appellation so you really got a sense of what makes these wines different. Looking back through the tasting book they handed out I’m noticing a lot of wines I wish I had come across while there. Oh well, next year.

My only complaint about the night was that it was too successful and a handful of the restaurants ran out of food early.

Upcoming events are Atlanta on April 16, Chicago April 30, and NYC on June 15. Tickets can be purchased at http://www.wineenthusiast.com/toast/  Enjoy!

March 12, 2009

Snooth Adds 100,000th Registered User

posted by AdamL in Press, Snooth

New York, NY (March 12, 2009) — Snooth, the world’s largest and most comprehensive wine site, today announced its 100,000th registered user.

The milestone comes during a period of rapid expansion, with 250% overall growth in 2008, and over 600,000 users per month. The number of registered users, those who sign up to have a profile on Snooth, is currently growing at a rate of over 20% every month.

“Snooth’s most important attribute is the strength of its community,” said Philip James, CEO of Snooth. “The registered users number is significant for us because these are the people that have a deep level of social interaction on the site. As we roll out more commenting tools, group pages and additional functionality, we’re pleased to cross this threshold.”

About Snooth:
Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.

Contact

media@snooth.com
(646) 723-4328