posted by Kirsy in Partnerships, Press, Snooth, Wine
Snooth.com Launches New Facebook Integration to Make Wine Tasting More Social
(January 18, 2012 – New York, NY)
Snooth Media, home of Snooth.com the world’s largest wine site, is launching a new social wine tasting experience integrated with Facebook that makes it easier for people to discover new wines and wine reviews online with their friends. This new Facebook integration allows people to tell their friends that they are “tasting” a specific wine from Snooth.com, and add their Snooth activity directly to their Facebook Timeline.
With this new feature, people are able to share activity with their friends that goes beyond just Liking. Starting today, people can enhance their Facebook Timelines with the Snooth app, and update their friends with the new wines that they taste in real time. Wines tasted can then be viewed by friends in a person’s timeline and in the ticker on Facebook. People can also display aggregations of wines tasted in the timeline, including top picks or most recent wine reviews over time.
Through Facebook Platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant.
“We’re excited to launch this new Facebook integration as it makes it really easy for our users to share their favorite wines with their friends and also archive those same wines using Timeline,” says Rich Tomko, CEO, Snooth Media.
Snooth’s role as a launch partner with Facebook’s new platform was announced in September at f8, the company’s annual developer conference.
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 6 million monthly visitors, Snooth Media includes Snooth.com (http://www.snooth.com), the world’s largest wine information site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
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