Snooth Media doubles audience size and secures key content partner with the addition of RecipeTips to portfolio
(February 18, 2011 – New York, NY)
Snooth Media (http://www.snoothmedia.com) announces today the inclusion of RecipeTips (http://www.recipetips.com), a leading recipe site, to its epicurean portfolio. On the heels of last year’s successful launch of Snooth’s wine recommendation technology on RecipeTips.com, the companies have expanded their partnership to include editorial development, joint marketing, and the creation of sales packages across the portfolio of sites.
The addition of RecipeTips to Snooth Media’s collection of sites provides advertisers a scalable solution to reach an affluent epicurean audience that includes wine, spirits, cooking, and recipe content. Snooth Media’s sales team will be exclusively responsible for managing advertising on RecipeTips.com, a site that includes an extensive recipe collection, illustrated ingredient glossary, and how-to cooking content.
“Our partnership with RecipeTips significantly expands our ability to offer advertisers relevant, related content across multiple sites,” notes Snooth Media CEO, Rich Tomko. “In addition, working together allows us to smartly produce wine and recipe pairing packages that consumers and advertisers are seeking.”
“Since integrating Snooth’s wine recommendations within our recipes, we’ve received lots of positive feedback from our users,” says RecipeTips President, Mike Tapp. “We’re excited to be a part of the Snooth Media Connection and to be able to have RecipeTips included in Snooth’s offering to advertisers.”
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements, and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of our distributed content platform. Snooth Media is headquartered in New York City.
RecipeTips (http://www.recipetips.com) reaches over a million recipe-seekers each month. The site houses thousands of recipes and cooking tips, an image-enhanced food glossary, and how-to articles, all designed to help users apply its content and culinary instruction in the home kitchen.
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