New look for Winery, Region and Grape pages

posted by philip in Snooth

About a year ago we launched pages for every winery, region, grape, store and other key wine tags in our database, over 100,000 pages in total. At first these were rather empty, but over time we were able, with our users and partners help, to flesh them out. As the content of the pages evolved, so did the way that you used them. And so, we felt it was necessary to give them an update so they could better serve the current needs of you, our users.

Two weeks ago, we quietly launched the new versions. They had been under development and testing for over 2 months, which makes this one of our most carefully thought out redesigns. We split tested multiple versions, allowing us to answer key questions, like “should the pages should be fact oriented, feed or socially oriented?” and “how should the images be presented?”.

The new versions offer some key advantages, for example the images and stats have been given more prominence. They now have their own tab, which gives them more space and makes browsing easier. The maps are larger, and the reviews and commentary have all been broken out.

We hope this makes more a more pleasing and engaging experience when using Snooth.

The early results look promising, we watch the key metrics closely and we’ve seen a 20% decline in bounce rate for users that land on these pages. At the same time users are spending more time on these pages site and viewing more pages afterwards.

The current look is not final, there never will be a finished version, but we feel this is a step in the right direction. We’re looking forward to hearing your feedback on how we can make these and other parts of the site better in the coming months.