Today marks a sad day for the wine industry: Amazon Wine, yet to launch, may now never see the light of day. I’m sure many retailers, wholesalers and even some wineries are breathing a collective sigh of relief at this news, for Amazon, with its history of pricing, service and operations, threatened many a wine business.
For you and I, as wine consumers, this is bad news. Its also bad news for Snooth, as a company that is fighting the good fight to help demystify the arcane and convoluted world of wine. While Amazon may have ultimately become a competitor of Snooth, they stood the best chance of any company out there of shining a light in all the dark nooks and crannies of the industry. Hopefully putting an end to shady and illegal practices such as bait and switch, selling a wine that the store doesn’t yet have in inventory, using shipping as a profit center, dual pricing and so many more.
Many of us hoped that Amazon would use its might to force these issues, and others, into the spotlight, forcing new regulation, opening up consumer choice and making the wine industry a better place for all of us. Sadly, these hopes have just been shelved for the next few years.