Comments on: What’s in a Name? http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/ Find Better Wines Sun, 22 Nov 2009 18:59:44 +0000 http://wordpress.org/?v=2.1.2 By: Alleigh http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6908 Alleigh Tue, 30 Nov 1999 00:00:00 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6908 Most of the time, to be honest, it isn't the name that attracts me to the wine, but rather my expectations of the wine. That said, classy simplicity with a touch of uniqueness has a particular draw. As a wine blogger, I find that my readers gravitate towards wines with names that are easy to remember, as well as easy to distinguish from other wines. Good luck...and I can't wait to read about what you decide!! Most of the time, to be honest, it isn’t the name that attracts me to the wine, but rather my expectations of the wine. That said, classy simplicity with a touch of uniqueness has a particular draw. As a wine blogger, I find that my readers gravitate towards wines with names that are easy to remember, as well as easy to distinguish from other wines. Good luck…and I can’t wait to read about what you decide!!

]]> By: GregT http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6909 GregT Tue, 30 Nov 1999 00:00:00 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6909 I agree. Clear, simple, easy to read labels with a clear, easy-to-pronounce name. That latter isn't so much for me as for your customers - people sometimes won't buy something that they're embarrassed to pronounce. Larkmead is perfect as a name for that reason. Good luck. I agree. Clear, simple, easy to read labels with a clear, easy-to-pronounce name. That latter isn’t so much for me as for your customers - people sometimes won’t buy something that they’re embarrassed to pronounce. Larkmead is perfect as a name for that reason. Good luck.

]]> By: adamlevin http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6911 adamlevin Tue, 30 Nov 1999 00:00:00 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6911 Those labels are very unique and memorable, but I would never remember the name of one of those wines, just what the label looked like and what color it was. Those labels are very unique and memorable, but I would never remember the name of one of those wines, just what the label looked like and what color it was.

]]> By: dmcker http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6913 dmcker Tue, 30 Nov 1999 00:00:00 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6913 Regarding the wine labels, 'over-wrought' and 'noisy' spring to mind. Nice fonts, even an art-nouveau feel in places, but so many words that the label could be off-putting for many. Modern and minimalist in their lack of art, but not their use of language (as, in effect, barrier). What happened to 'clear, simple and easy'? Regarding the wine labels, ‘over-wrought’ and ‘noisy’ spring to mind. Nice fonts, even an art-nouveau feel in places, but so many words that the label could be off-putting for many. Modern and minimalist in their lack of art, but not their use of language (as, in effect, barrier). What happened to ‘clear, simple and easy’?

]]> By: dmcker http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6914 dmcker Tue, 30 Nov 1999 00:00:00 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6914 As I read up on Paolo Bea's philosophy towards winemaking, I assume he wants to slow you down as you read the labels, and get you to think about his obvious care regarding the making of his wine. Personally I don't dislike the labels, particularly as I have more time in my life these days to peruse and ponder. But as someone who once made a chunk of his living from marketing communications, I can't help but wonder how many people would just slide past the density of his labels when seen on shelves somewhere, and fix on another... As I read up on Paolo Bea’s philosophy towards winemaking, I assume he wants to slow you down as you read the labels, and get you to think about his obvious care regarding the making of his wine. Personally I don’t dislike the labels, particularly as I have more time in my life these days to peruse and ponder. But as someone who once made a chunk of his living from marketing communications, I can’t help but wonder how many people would just slide past the density of his labels when seen on shelves somewhere, and fix on another…

]]> By: Dan http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6910 Dan Thu, 02 Jul 2009 18:05:10 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6910 Thanks, Alleigh. Simple, Classy and Unique; that is what I am thinking re: the label design. A name, easy to remember ? Well, I hope my initial naming idea is easy to remember! GregT, seconds the clear, simple and easy and adds the pronunciation equation into the mix. I agree with you. Who would ever try and order a wine at a restaurant, (on a date!) if they can't pronounce the name of it. Curious, you two (and I am sure Snooth Greg will have a comment about this), what do you think of the wine labels of Paolo Bea ? See link: http://www.forkandbottle.com/wine/wblogwed/wbw1205.htm Thanks, Alleigh. Simple, Classy and Unique; that is what I am thinking re: the label design. A name, easy to remember ? Well, I hope my initial naming idea is easy to remember!

GregT, seconds the clear, simple and easy and adds the pronunciation equation into the mix. I agree with you. Who would ever try and order a wine at a restaurant, (on a date!) if they can’t pronounce the name of it.

Curious, you two (and I am sure Snooth Greg will have a comment about this), what do you think of the wine labels of Paolo Bea ? See link:

http://www.forkandbottle.com/wine/wblogwed/wbw1205.htm

]]> By: Dan http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6915 Dan Fri, 03 Jul 2009 04:59:24 +0000 http://blog.snooth.com/2009/07/01/what%e2%80%99s-in-a-name/#comment-6915 Adam and DMCKER, thanks for your thoughts. What intrigues me about the Paolo Bea label(s) is the narrative, the "information overload" (the transparency and the technical data being a geek that I am). It's also, as you point out DMCKER, a letter, a written story that makes you stop and slow down - and the idea that he would state right on the label, "a very good vintage" (or bad if that is the case) adds a bit of humor to the endeavor. I think the language barrier is also intriguing with regards to these labels. It makes me feel like the bottle is a piece of nostalgia, the label (as mentioned above) could be a ticket or momento. I am curious if that would work in English. Although I was/am asking general questions about labels and your opinions, I will note that my wine (in its limited production) is planned to be a hand-sell, direct to consumer, some restaurants and select retail. I am not saying I am going down the Paolo Bea road, but for some alluring reason I have put it high on my list of 'likes' when I am sharing this information with the designers I am talking to. Thanks again for the feedback. Adam and DMCKER, thanks for your thoughts. What intrigues me about the Paolo Bea label(s) is the narrative, the “information overload” (the transparency and the technical data being a geek that I am). It’s also, as you point out DMCKER, a letter, a written story that makes you stop and slow down - and the idea that he would state right on the label, “a very good vintage” (or bad if that is the case) adds a bit of humor to the endeavor. I think the language barrier is also intriguing with regards to these labels. It makes me feel like the bottle is a piece of nostalgia, the label (as mentioned above) could be a ticket or momento. I am curious if that would work in English.

Although I was/am asking general questions about labels and your opinions, I will note that my wine (in its limited production) is planned to be a hand-sell, direct to consumer, some restaurants and select retail. I am not saying I am going down the Paolo Bea road, but for some alluring reason I have put it high on my list of ‘likes’ when I am sharing this information with the designers I am talking to.

Thanks again for the feedback.

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