Snooth becomes World’s Largest Wine Site

posted by AdamL in Press, Snooth

Surpasses industry leaders 2 years after launch

New York, NY (April 22, 2009) – Snooth, a global hub for wine aficionados, today announced key metrics that establish the site as the largest online wine destination in the world.

Since its inception in June 2007, Snooth has grown to over 500,000 users per month, with over 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.

Snooth’s traffic and membership, as reported by third-parties and by the companies themselves, is now larger than industry veterans Winesearcher and Cellartracker.

“Snooth was founded to create order out of the fragmented and often incomplete information about wine on the Web,” said Philip James, founder and CEO. “As we build the site, we’ll continue to add new social functionality, integrate more reviews and tasting notes from sources around the globe, and provide realtime market intelligence back to the industry. In two short years we’ve accomplished a lot and we’re pleased our users are responding so positively to the experience.”‘

The site plans several new rollouts for the coming months, including food and wine pairings, continued partnerships with handpicked editorial outlets, as well as writing from trusted voices such as Wine and Spirits Magazine.

About Snooth

Launched in June 2007, Snooth is a highly interactive, social database of the world’s wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Please visit http://www.snooth.com for more information.