October 27, 2008

Wine Bloggers Conference : Snooth presentation

posted by philip in Snooth, Wine Industry

I had a great time at the conference and was glad to have the opportunity to present. I, along with Joel Vincent, spoke on “Monetizing your blog“. A lot of people couldn’t attend and many who were there asked for the slides, which are now posted online - here.

I’m now in San Francisco for a few days, recovering from the 400+ wines that were poured as well as the punishing day of road biking Jon Erickson took me on. (much much hillier in Sonoma than NYC).

October 24, 2008

Wine Bloggers Conference tasting insanity…

posted by philip in Wine Industry

I’m here at the inaugural Wine Bloggers Conference (#WBC for the twitterati out there) out in Sonoma and wanted to report in with a quick update.

Its a well attended event with most of the well known US based wine bloggers here. There are a few notable exceptions, but maybe they’ll be here next time.

Most wine bloggers blog in their spare time (ie. they have real day jobs) and so the conference is being held over the weekend (Friday to Sunday). As not everyone is here today, many are still in transit, the conference stuff is tomorrow. Today then becomes a mammoth series of tastings, with over 230 wines being poured in total.

We’ve moved from a lunch event with several wines to taste, past a 16 wine “speed date” style tasting and now to the blind tasting challenge (which I’ve ducked out of to write this). Next is a 100 wine New Zealand tasting, followed by a tasting dinner before the various after parties launch their tastings (I’m going to the New York and Oregon tastings later).

I can easily review 30-50 wines, and have had days of 75+, but 200+ wines is stretching what I can realistically write about and differentiate in such a short period of time. And 100 New Zealand Sauvignon Blanc’s? How many synonyms for grassy can I think of?

Despite what it may sound like, I am actually here for work - I’m presenting tomorrow on Wine Blogger Monetization (will post the slides here next week).

Signing off for now, but wanted to leave you with the power of the masses: at one point so many of the bloggers were twittering each other about their tasting notes on the wines they were trying that the Wine Bloggers Conference became the second highest trending topic on twitter:

picture-4.png

October 20, 2008

Wine on the North Fork of Long Island

posted by philip in Snooth, Wine

The North Fork of Long Island, New York is home to some 30 wineries, who, together, manage around 3,000 acres of vineyards. The climate is maritime in the summer (weather predominately comes from the Gulf) and continental in the winter (when the weather predominantly comes from Canada). This results in a moderate summer, with a long growing season but a cold winter, which is fortunately moderated by the presence of water on three sides of the Fork.

Mark and I were there yesterday to attend Lenn Thompson’s Wine Bar, at Roanoke Winery where we tasted wines by Lieb, Roanoke, Wolffer Estates, Grapes of Roth as well as Lenns very own creations from Sonis Cellar (reviews on their way).

On our way out there we stopped by Paumanok Vineyards, which is the Long Island winery with the best overall scores on Snooth and was given a tour by the owner, Charles Massoud. Charles is a real scientist in the way that he farms the vineyards and it was a real pleasure to hear him talk about the soil, the climate and the winemaking process. Here’s an overview of what he told us:

Paumanok Sauvignon Blanc

Paumanok Sauvignon Blanc

The North Fork is a glacial moraine that was formed one million years ago and is part of the same system of moraines that stretch up and down the Eastern seaboard of the US - from Nantucket and Cape Cod, RI down to Long Beach Island in New Jersey. The soil is made up of sand and loam on a bed of gravel, and this is where the first, but certainly not the last, comparison with Bordeaux came out. The Bordeaux region of Grave literally gets its name from the gravelly soil. This means good drainage, a crucial element here given the high summer humidity and year round rainfall.

The coastal influences and the maritime summers result in great seasonal variability in the growing conditions (again, like Bordeaux). However, this is New York and, unlike France, it can get brutally cold in the winter. The vines go dormant in the winter, but if the temperature drops below -15F then they will die. Although Upstate New York and even New York City easily gets colder than that, the ocean moderates the temperatures just a touch and with a little help from global warming the vines make it through the winter.

Spring frosts are a huge problem out here, as well into April or May there’s the chance for a sudden dip in temperature and once the vines have begun to bud they are extremely sensitive to cold (see an earlier post on how wineries combat frost). This year alone, Paumanok lost over 80% of their Chardonnay crop to frost. Chardonnay is particularly sensitive to this as it buds early. Of their 15 acres of Chardonnay they harvested 5 tonnes, instead of the 15 that they would have expected. Although they lost the crop, the vine did have some secondary and tertiary buds break later in the year - this doesn’t result in good grapes for wine, but does keep the vine alive.

By the time summer rolls around it begins to get really hot, and although the Ocean influence results in high humidity, it also keeps the temperatures slightly lower than what the rest of Southern New York sees. Here’s where Charles’s talk got really interesting, as he told us about the tactics specific to Long Island that winemakers use to optimize the sugar production of the grapes during the growing season.

First, they defoliate the bottom 6-8 inches of the vine, which is where the grape clusters hang. This promotes good airflow and helps avoid mildew, rot and other problems that the humidity might create. Having just plucked a bunch of leaves off the vine, the next task is to ensure that there are enough leaves left to be able to produce enough sugar to ripen the clusters. 12 mature leaves are required per grape cluster, and as the vines tend to have around 30 leaves after the defoliation, this would allow the vine to ripen 2.5 clusters of grapes per branch. So, someone then walks every row and cuts off the extra clusters until there are only 2 clusters per branch maximum.

imgp1028.jpg

Sauvignon Blanc Vines showing the defoliated 6″ at the base of each branch

At this point every vine has a maximum of 2 grape clusters hanging from it, with at least 24 leaves per branch, and thanks to the defoliation the grapes can survive the humidity and are also exposed to the sun which further allows them to ripen. Paumanok’s science behind the farming, and the meticulous attention to fine tuning the crop were clear from Charles’s explanations. He is a man obsessed with the production of the fruit. Someone who believes that winemaking can not make up for poor fruit, and that the best it can hope to do is to not ruin, what is otherwise, a perfectly ripe clean grape.

imgp1031.jpg

Partway whole berrry fermentation, showing the ripe clean fruit

Here are the reviews of the wines I tried.

October 16, 2008

Letting zeal carry you away…

posted by philip in Snooth, Wine Industry

We all get carried away sometimes, especially if its concerning something you feel passionately about. We see this on the site sometimes, but never more brazenly than today.

Basic story is probably pretty familiar: business owner works hard and takes pride in their product, wants the public to see the greatness of said product, and is disappointed when its received neutrally, and so, growing ever more frustrated, resorts to increasingly aggressive and damaging ways to promote product. Public gets angry, cycle intensifies…

Today a winery owner created a profile on Snooth and went and rated their own wines 5’s. Not just the one time though, in fact, one wine was rated a solid 50+ times today alone. Sounds like a recipe for Snooth search results dominance, right?

picture-1.png

(image obscured to protect the identity of subject!)

Well, I’m afraid not, and for three reasons:

(1) The algorithm doesn’t actually work that way. We spent a long time coming up with the way the SnoothRanks are calculated to make sure they weren’t easy to game. Snooth Rank takes into account the scores, the frequency and distribution of the scores, the popularity of the scorer and other factors - its not meant to be ‘gamed’.

(2) By doing this you actually end up discrediting not just the reviews you left, but all the valid reviews on your wine. These other reviews are left by your customers, they come back to check their pages to see how many votes they have received and to see who else is rating the wines they are drinking. Damaging your reputation with the vocal portion of your community should be avoided as these people could and should be your champions.

(3) When you try to fiddle with the scores and you use a profile that links back to your winery it looks especially bad.

Wineries, Retailers, Distributors, Importers - we know you love your product, and we’re here to help you promote your wines to customers new and old. Everything you would ever need to know about how you can work with us to promote your products to the highest degree is right here, in the partnership hub. Please take a look and take the time to learn about the ways in which you can legitimately leverage the community of our 10,000+ daily users, and give our users, your customers, the respect they deserve.

October 15, 2008

Snooth event in Sonoma: 10/23

posted by philip in Snooth, Food

I’m going to be out in California for a few days next week, based in Santa Rosa, Sonoma and would love to meet a few of you Snooth users based out there. If you’re around please come along. Here’s the plan:

Thursday 23rd October, 7.45pm
Rosso Pizzeria and Wine Bar, Santa Rosa (click here for map)

We’ll split the cost of the food (inexpensive) and everyone should bring a bottle of something or other. I’ll bring a magnum of something special.

I’m from NYC, so why a pizza place? We’ll, it was actually suggested by Dan Petroski, Assistant Winemaker of Larkmead Vineyards, who is actually a New Yorker himself, so I have high hopes. The place also gets good reviews. Dan should be there as well, although its mid harvest so dont be surprised if he falls asleep on us.

If you can make it just ping me (leave a message below, twitter, site message, contact us etc). Thanks

October 6, 2008

MS NYC Bike Race 2008

posted by philip in Snooth

A change from our usual content to say thank you to those who sponsored me, and the rest of the Myelin Warriors, in yesterdays Multiple Sclerosis NYC Bike Race. Our team, led by Stacy Fojas, raised over $11,000 - so thank you all for your support.

I entered the race knowing very little about MS, but took the time to learn a little. What brought it closer to home was the fact that one of our team members herself suffers from MS.

Race day. 6.30 am. 50 degrees Farenheit. Rain and fog.

I was standing in the starting chutes, listening to Queen’s “I want to ride my bicycle”, and vaguely aware that several of our team members were clearly suffering from the early stages of hypothermia. I’d been there for close to an hour and was drenched. My feet ached from the chafing the wet shoes were causing. My nylon jersey wasn’t providing any warmth.

The claxon finally sounded and it began. It was a brutally cold, wet and soggy start. The few of us determined to do the full 100 mile ride set out fast, in an attempt to warm up. The roads were flooded and, after a few miles, I watched as one of my team mates collided with another cyclist at close to 20 mph under the slick conditions - she stayed on her bike, he went down hard.

By mile 50 the weather had cleared up, by mile 70 we were dry, and by mile 80 I was actually hot. With a few flat tires and some other mechanical issues it took us close to 7 hours, but eventually we rolled across the finish line at 52nd St and the West Side Highway.

Racing along on NYC’s largest roads and through the tunnels with 5,000 other riders was spectacular. Again, thanks to all those that supported us in this endeavor. In total the race raised over $2 million.

PS. Does anyone know where I can get a Snooth branded cycling jersey?

October 3, 2008

Wine companies enter Inc 500

posted by philip in Wine Industry

Cameron Hughes Wine and WineCommune both made it into the Inc 500 by Inc Magazine. Congratulations to them both. A growing company really only ever has one shot at this, and its nice to see the wine industry represented.

Here are their stats:

  • Cameron Hughes Wine (No. 18)
  • 5,754.1% three year growth rate
  • $13.5 m in revenue
  • Employees: 17
  • Founded: 2001
  • WineCommune (No. 40)
  • 3,460.2% three year growth rate
  • $16.6 m in revenue
  • Employees: 35
  • Founded: 2002

Now the stats are out the way, here’s why I think the Inc 500 is totally pointless. Ranking companies by three year annualized growth means that companies that start from small bases have an inherent advantage. Its a lot harder to grow from $10 million in revenue to $1.5 billion than it is for a company to grow from $10k to $1.5 million over the same time period.

Cameron Hughes Wine and Wine Commune grew from around $80,000 and $160,000 respectively to their present day numbers, so clearly impressive gains. However, each year in the Inc 500 there are a few companies that post 10 times the growth of either of these two, and while it sounds astronomically impressive its often different when you work out what the starting years revenue was. Frustratingly these other companies that post 30,000+% gains often take theglory, when companies posting ‘just’ 5,000% gains get relegated to the middle of the pack.

Back to the two wine companies, you can see that Cameron Hughes generates nearly $1m in revenue per employee, which is a great figure and really shows how well he leverages his staff, the whole value chain really and keeps everything as virtual as possible. Compare that to WineCommune, which at first seems like a tech company (WineZap, WineCommune etc), but on further investigation, the primary revenue driver is the retail store JJ Buckley. Traditional retail has a much higher larger fixed base of staff: warehouse, customer service and so on, so it scales less well and the average revenue per employee is lower. But, at $500k per employee its still very impressive.

Ive spoken to Michael, and met Cameron a couple of times. Both excellent managers clearly. Very well done to the both of you.