posted by Scott in Guest Bloggers, Wine Industry
There aren’t that many wine movies, and for this I’m grateful. Don’t get me wrong, I love wine, but I’d much rather drink it than watch it. So rejoice that it’s easy to count the number of recent wine movies on your fingers (Sideways, Mondovino, A Good Year).
The fact that there are so few wine films makes it all the more surprising that one forthcoming flick would so blatantly rip off another. I’m talking about Bottle Shock, the soon-to-be-released movie about the 1976 Judgment of Paris tasting. Its poster bears an uncanny resemblance to the poster for Jonathan Nossiter’s Mondovino, which was released in the US in 2005.
Both posters feature a bottles-as-bombs motif which was clever the first time and boring the second. Visually, I actually like the poster for Bottle Shock better, but the concept is tired. I will go as far as to say the designer was lazy; he or she didn’t do his or her research or simply thought they could get away with being a hack. Shame!
I understand that some movie posters are bound to look alike. With so many films out there it’s likely to happen. But in this case, I’m not talking about your average romantic comedies that come out every other day. I’m talking about wine movies of which there have been less than a dozen made in the past decade. All I ask of Hollywood is for a little bit of thoughtfulness and maybe some creativity if you can bear it. I know this plea has been made before, often to little avail, but now we’re dealing with wine so it’s my turn to complain. Besides, things are going to be all the more difficult when someone buys the film rights to Wine & War and someone’s going to have to come up with an original idea for a poster.
Soon there will be more wine movies on the way. Let’s hope the posters don’t feature some war-clad sommelier throwing a grenade made out of grapes. Whoops, I just gave an idea to some aspiring designer. You can blame me.