Wine gets its Second Life
posted by philip in Wine Industry
Second Life, the popular 3D virtual world, is becoming a haven for forward thinking companies to set up virtual shop. Ford, IBM and American Apparel all have in-game islands where they can tout their wares. Generally, these serve as brand building excercises or as a way to advertise to a younger, more ‘plugged-in’ demographic. But wine? Whats the point of a virtual vineyard?
The guys at Capozzi Winery will be the people who define this for us. As the first real world winery to create one in Second Life, they are in the process of building the Capozzi Winery Island.
Josh Hermsmeyer, Capozzi Winery says “My personal goal is to create architecture that extends and complement the rich experience and craft of winemaking, exploring the terroir of a virtual world”.
The images I’ve seen so far look fantastic and I want wait to see what the end result will bring.
I’m going to speak on a panel with Josh in a few weeks so will see if I can get some more information off of him regarding this.
It is especially exciting to see wine charting new territory like this on the Internet!
[…] been recently noted in a couple of additional French blogs (here and here) as well as by the Snooth blog and prolific Flickr user Vieeto […]
You’re aware that a close personal friend of Mark’s and mine is one of like three employers for the second most-prolific second-life content generation company (wow, way too many words there… I need to take about half a year on a desert island), right?
If you, Phil, would like Snooth to exist there, you should ask either Mark or me to touch base with Jonah.
err “employees”. Whatever.
[…] week I spoke about the Capozzi Winery’s virtual vineyard project in Second Life. A lot of people asked for more information about this. I reached out to Josh […]