posted by mark in Partnerships, Press, Snooth
Snooth launches service to bring consumers and wineries closer
NEW YORK, NY (October 21, 2014) — Snooth.com, the largest online wine community, has launched a unique, new wine offers and experiences site called “The Cellar by Snooth”.
Since its debut in 2007 Snooth’s goal has been to make wine discovery easier and more fun for consumers while helping wine brands connect with a wider audience. With a wide array of reviews, products, images and prices, Snooth members are able to search and shop for wines from the comfort of their living rooms. Today Snooth takes a step forward in bringing members closer to the wine lifestyle and hard to find wine deals.
Snooth has partnered with Touring & Tasting Magazine to offer consumers an unprecedented level of wine industry access. The Cellar by Snooth has been designed to enhance and add to the wine lifestyle while offering significant cost savings to its members. Every wine has a story that becomes an integral part of the wine experience. The Cellar by Snooth provides a channel through which wineries and merchants can tell their stories to a wider audience.
Members of Snooth will enjoy flash sale pricing on wines, access to products and experiences, and the chance to join the Snooth Cellar Club. These club members will enjoy substantial discounts on wine country experiences, unique vacation packages, and Cellar Club exclusive offers. A members-only online magazine, The Insider, will provide exclusive content such as winemaker interviews and behind-the-scenes wine news. Currently priced at $35, a yearly membership is guaranteed to pay for itself.
“Wine enthusiasts who visit wine country fall in love with wine because the best brand storytellers are at the winery and in the tasting room. We are excited to offer The Cellar by Snooth as the ultimate complement to the wine lifestyle. The program will serve our members through remarkable cost savings. It will also provide a stage for continued growth and reinforcement of one’s passion for wine.” says Snooth CEO Mark Angelillo.
“This partnership is relevant and exciting in many ways,” says Touring & Tasting’s Managing Partner Dan Fox. “Our two companies complement each other exceedingly well and It shows our collective commitment to both the consumer and to the wine country businesses who cater to the consumer. We see it as a consummate example of providing value for all concerned and we’re proud to be an integral part of this exciting new program.”
Snooth delivers innovative technology and wine lifestyle content for wine lovers, foodies and the food and beverage industry. The company was founded in 2007 and now boasts over 1.1 million wine listings, 2.5 million wine reviews, over 10,000 wine-related articles and a community of 1.5 million members. Snooth is headquartered in New York City.
About Touring & Tasting Marketing and Media
Based in Santa Barbara, California, Touring & Tasting Marketing and Media has enjoyed the enviable position as the “Premier Guide to Wine Country” for 20 years. In addition to producing the award winning, national Touring & Tasting magazine, the company provides turnkey, multi-tiered marketing and promotional programs for the wine industry. Touring & Tasting is also the leader in promoting wine tourism as an exciting aspect of travel. The company is partners in the nation’s annual Wine Tourism Conference, Wine Bloggers Conference, and numerous regional festivals and events promoting wine tourism.
As many of us do, I spent some time reflecting on the past year. I thought specifically about what we here at Snooth should carry forward into 2014 and what we should leave behind. The best way to stick to these resolutions is to write them down. And an even better way is to post them publicly where others can read them. I put a note on my calendar to read this post every month this year, so I will come back to these ideas and check our progress.
1. Release an exciting new product. This one is a bit of a teaser — we’re already hard at work on said new exciting product. I’m not ready to talk about it quite yet, but it’s something we’ve been building toward for 7 years now. We’re finally ready to move forward.
What you can do: If you’re a wine retailer and want to be involved please get in touch with me. I’d love to pick your brain about this opportunity.
2. Grow Snooth Concierge as a way to help people find their way into new wine experiences. I can’t wait to see where we can take Snooth Concierge in 2014. Every time I go to wine country, anywhere in the world I might add, I am touched by the hospitality to which I am treated. Wine people are fantastic, passionate and generous folk, and as such they’re incredibly good hosts. I am convinced that the more people we encourage to go to wine country, the more people will fall head over heels in love with wine. That’s something I’m sure we can all get behind.
What you can do: Plan a trip to wine country! We’ve got a great and growing list of experiences at Snooth Concierge, but even if you just go yourself it’s well worth it.
3. Invest heavily in improving the quality of the data. It’s no secret that Snooth’s best chance of being useful to the wine community is to continue to catalog the wonderful, deep and diverse products and brands that exist in the market. The way we decided to approach the problem eventually results in an extremely useful resource, but the path is long. If we don’t continue to do our part to improve the information on Snooth, we’re missing out on a big opportunity to help more thirsty people.
What you can do: If you’re a winery or retailer, you can subscribe for free to the tools on our wine professionals site. Snooth members can use the tools on the Snooth.com site to make sure their favorite wines are well represented!
4. Ask the community for their input — and listen! We’re building Snooth because we love it, but ultimately we’re building it for you. If we don’t reach out to the community for input we may not build the best service for you. Look for a way to provide feedback to us soon.
What you can do: Make sure you’re receiving our newsletter so you’ll be the first to know when we reach out.
5. Help more brands to reach out to the community in ways they find exciting and effective. Our members help to make Snooth a great place, but we would be remiss in not mentioning the true stars here. The wineries and the brands they work so hard to produce are truly the heroes of the wine business. In 2014 we’ll find increasingly effective ways to connect our members with exciting wines to try and to share with friends and family.
What you can do: This one is on us. If you’d like to be more involved with the Snooth community, please be in touch!
I’d love to hear from you and a mini resolution is to spend more time blogging this year. I’m excited for 2014 and what we can do together. Thanks for reading and Happy New Year!
posted by Clare in Partnerships, Press, Wine
Snooth-powered wine pairings automatically enhance recipes and Snooth Wine Mentors engage with Springpad’s thriving foodie community
BOSTON, MA and NEW YORK, NY (August 21, 2012) – Springpad, the smart notebook app that makes it easy for more than 3.5 million users to save and share what’s important to them, has partnered with Snooth, the most comprehensive wine resource on the web, to engage with food and wine lovers on Springpad in new and meaningful ways. Recipes saved to Springpad will now be enhanced with expert wine pairings recommended by Snooth, and Snooth’s Wine Mentors will share collaborative notebooks with Springpad users. The partnership continues Springpad’s popular model of adding value to the items saved by its users with actionable third-party content, and helping users find curated content from thought leaders as well as friends and family.
With its Snooth partnership, Springpad is taking its value proposition for foodies to a new level. Snooth’s wine pairings will enhance saved recipes while exposing the community to new wine discoveries and knowledge. Springpad notebooks curated by Snooth Wine Mentors, a group of wine educators that includes sommeliers, winemakers, Masters of Wine and other wine industry professionals, will reflect their wine expertise as well as their broader interests and personalities. Snooth will also maintain multiple notebooks of its own dedicated to specific wine varietals, pairings, good values, independent vintners and other themes.
“We’re thrilled to partner with Snooth around our vibrant foodie community to share expert wine recommendations and interests with our users,” said Jeff Chow, co-founder and CEO of Springpad. “The recommended wine pairings provided by Snooth will add value to the recipes our members save, while the participation of Snooth Wine Mentors in our community will bring a rich new dimension to their shared interests in food, wine and restaurants.”
Food and wine lovers have embraced Springpad in large numbers, already saving more than 1.3 million recipes and more than 250,000 restaurants to the platform, organized by interest, such as #vegan, #healthy, #paleo, #glutenfree, #desserts, #beer, #wine, #baking and more. Springpad notebooks make it easy to add, organize and access recipes by course, cuisine, special holiday, main ingredient, favorites and other criteria. One-click shopping list creation, mobile access and a convenient tablet view help users every step of the way from inspiration to shopping to preparation. Now, every recipe saved to Springpad will be paired automatically with a wine recommended by Snooth’s patent pending flavor profiler, helping foodies not only find a wine that complements their current meal, but also discover exceptional new wines they might not have found on their own.
“Springpad has given foodies a fun and valuable new way to share culinary favorites and make new finds. By adding our wine experts, information and tools to the mix, Snooth will make it easier than ever for Springpad members to discover, share and enjoy wine,” said Rich Tomko, CEO of Snooth Media.
“Springpad has quickly become a key place to be for passionate epicureans,” said Snooth Wine Mentor Julia Crowley. “I’m excited to engage with this thriving community to help enrich and educate their foodie experience—and I’m sure I’ll learn many things from them as well.”
Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com, the largest online wine community with over one million registered members. Snooth Media is headquartered in New York City.
Springpad is a social, smart cloud-based application that helps you discover, save, share and act on the ideas and information that matter most. Created by Boston-based Spring Partners and available for free for iOS, Android and on the Web, Springpad’s smart notebooks help you make better decisions. TIME Magazine named Springpad one of the 50 Best iPhone apps of 2012. To learn more about Springpad, visit www.springpad.com.
Snooth launches a digital wine magazine available on any device
NEW YORK, NY (August 1, 2012) — Snooth.com, the largest online wine community, will launch the latest edition of a new digital magazine called “Wine Buyer’s Guide” in partnership with Nomad Editions.
Each digital issue will be singularly focused on a specific type of grape. The issue will highlight where the grape grows best, trip itineraries to those regions, top wine producers, great food pairings, and nearly 100 tasting notes of individual wines at various price points to guide both wine novices and connoisseurs in their wine buying decisions.
The latest issue, launching today, features Sauvignon Blanc and can be accessed from any mobile or web-connected device. It is priced at US$0.99/issue or US$9.99/annual subscription. This new edition along with the previously launched first two issues – Chardonnay and Grenache – are available for purchase now at https://nomadeditions.com/snoothLaunchPromo2012/.
“The average U.S. consumer buys wine based on the grape – Chardonnay, Cabernet Sauvignon, Merlot, etc. – yet most wine publications continue to focus on wine regions. By taking a grape-first approach, we aim to super-serve consumers with information on the wines they are most passionate about.” says Snooth CEO Rich Tomko.
“I’m thrilled to introduce Snooth’s new digital magazine.” says Gregory Dal Piaz, Snooth Editor-in-Chief. “Taking advantage of the flexibility of this medium allows us to present our content in a new and attractive format to a whole new audience. Snooth’s Wine Buyer’s Guide is a natural extension of all the work we have done at Snooth to make wine more accessible, easy to understand, and fun to learn about.”
“Snooth has broken new ground with their grape-first approach and in developing a digital magazine to complement their website. Nomad is pleased to have had the opportunity to help Snooth in this effort” says Mark Edmiston, Nomad Editions CEO.
Snooth Media delivers epicurean lifestyle content and innovative technology for wine lovers, foodies and the food and beverage industry. The media group, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online community of wine lovers with over 1 million registered members; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
About Nomad Editions:
Nomad Editions LLC is a highly scalable digital media company with a sophisticated publishing infrastructure that re-imagines content for mobile platforms; creates beautifully designed magazines optimized for tablets; and delivers them via iOS or html to any device with a browser. The company has published over 300 issues since launch in December 2010. Nomad LLC is based in New York City.
posted by Clare in Partnerships, Press, Snooth, Wine, Wine Industry
Media Partner Meredith Corporation to Support Awards Program via Brands Including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle
NEW YORK, NY (June 27, 2012) — Snooth.com, the world’s largest online wine community, today launched the People’s Voice Wine Awards, a multi-platform awards program that invites consumers to judge and vote for their favorite wines.
Meredith Corporation will serve as the program’s media partner, leveraging its leading food and lifestyle content brands, including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle, to drive consumer awareness and marketing support. Additionally, Meredith and Snooth will work together to create integrated, multi-platform marketing opportunities around the program.
The initial award nominees were chosen by Snooth Editor-in-Chief Gregory Dal Piaz based on typicity, consistency, quality, ageability, complexity and deliciousness. Each selection falls into one of over 80 categories, representing a wine type at various price points: Value, Premium, Super Premium and Luxury. Find the full list of nominees here.
“The U.S. is the largest wine-consuming country in the world and as the largest online wine community, we are excited to finally give the average wine drinker an opportunity to vote for their favorite wines,” says Snooth CEO Rich Tomko. “Most wine award programs are judged by wine critics, the People’s Voice Wine Awards turns that idea around and gives the judging power to the people.”
“Wine critics are a vital and integral part of the wine industry,” says Dal Piaz. “However, we also know the consumer decides which wines to buy based on a myriad of criteria. To honor those decisions made each day, we created the People’s Voice Wine Awards.”
“We’ve seen from our research that, in addition to their passion for food and entertaining, our audience is very interested in wine and wine pairings across a wide range of price points, said Liz Schimel, EVP/Chief Digital Officer, Meredith National Media Group. “Snooth’s mission and offerings align closely with our brands and we’re thrilled to help promote and market the People’s Voice Wine Awards through our powerful roster of food-focused media brands.”
Online voting occurs in two rounds, beginning on June 25 and concluding on October 12. Winner announcements will be made in mid to late October. Social media marketing and monitoring for all the nominated wines will be conducted using Vintank’s industry-leading Social Connect platform. Bloomspot, the online destination for exclusive local deals and travel offers, is the presenting sponsor for the program.
Visit www.snooth.com/awards for more information.
Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits, and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online wine community with over 1 million registered members. Snooth Media is headquartered in New York City.
About Meredith Corporation:
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies’ Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
The worlds leading Social Media Monitoring and SCRM software that powers social intelligence for the wine industry. The software connects consumer interactions on various social channels allowing wineries and wine companies the ability to gain insightful information and analytics about online conversations and interactions and apply it against their social customers.
For more info, contact Clare Goggin Sivits: Email | (646) 723-4328
posted by Kirsy in Partnerships, Press, Snooth, Wine
Snooth.com Launches New Facebook Integration to Make Wine Tasting More Social
(January 18, 2012 – New York, NY)
Snooth Media, home of Snooth.com the world’s largest wine site, is launching a new social wine tasting experience integrated with Facebook that makes it easier for people to discover new wines and wine reviews online with their friends. This new Facebook integration allows people to tell their friends that they are “tasting” a specific wine from Snooth.com, and add their Snooth activity directly to their Facebook Timeline.
With this new feature, people are able to share activity with their friends that goes beyond just Liking. Starting today, people can enhance their Facebook Timelines with the Snooth app, and update their friends with the new wines that they taste in real time. Wines tasted can then be viewed by friends in a person’s timeline and in the ticker on Facebook. People can also display aggregations of wines tasted in the timeline, including top picks or most recent wine reviews over time.
Through Facebook Platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant.
“We’re excited to launch this new Facebook integration as it makes it really easy for our users to share their favorite wines with their friends and also archive those same wines using Timeline,” says Rich Tomko, CEO, Snooth Media.
Snooth’s role as a launch partner with Facebook’s new platform was announced in September at f8, the company’s annual developer conference.
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 6 million monthly visitors, Snooth Media includes Snooth.com (http://www.snooth.com), the world’s largest wine information site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
Facebook® is a registered trademark of Facebook Inc.
posted by mark in Winery SEO Guide
Last time, we explored the basics of HTML, the behind-the-scenes language of the web. Let’s talk a little bit more about search engines and how they read websites.
How Do Search Engines Read Websites?
In part 3 of this SEO guide there are two fairly short sections on engines and robots reading your site. I’d like to explore more about what the engines are looking for, so we can dig a little deeper on what you can do to help robots, and users, understand your message.
Because the rules of how websites are set up are fairly well defined, robots tend to behave like extremely thorough users. Let me explain – any website is made up of pages of HTML and links between those pages. Some websites today have additional functionality that allows the pages to animate, or to change as you use them, but in general the basic web contains pages of HTML, with links between those pages. As a user of a website, you visit a site, you read the content, and you find a part of the page that references a topic that you want to know more about. Assuming there’s a link to a page deeper into the site that has information on that topic, you follow that link.
You are unlikely to follow every link on the page. There are probably too many, or you’re too busy, or not every link is relevant to what you’re looking for. A robot is not so picky. Its only task is to visit a page, then find every link on that page and follow it. Each link leads to a page, which the robot will then visit and find every link and follow it. And so on. As it does this, it stores a copy of the contents of each page so that the algorithms the engine has built can analyze those copies to figure out what they’re about.
Two things may be apparent here, given what is happening. If for some reason when a robot visits your page, there is no content (for example if your site is down or if in some cases the page requires a user to complete an action to read the content), then the page will have reduced its ability to rank. There is no content. Most engines are pretty forgiving here, and they’ll come back to visit again, so it’s not a terrible worry if this happens. Also, and much more importantly, if you have a page that is not linked to on your site, the robot cannot and will not find it.
In general, the first page that an engine will visit on your site is your home page. It will follow the process above, and if you have created a page but not linked to it anywhere, the robot cannot find where it is. It will not have the ability to rank because it is effectively invisible to the robots. Note that robots also follow links that go between sites. In fact, links between sites are very important for SEO (review the Site Authority and Links section of part 4). If you have created a page on your site, and you do not link to it from anywhere on your site, however another site does link to it, in general it will be found. I say in general because the other page must have already been found (linked to).
The important point here is that, after you write all kinds of great content, it’s important to link to it so that it can be found by users of your site. Ultimately, that also means the robots can find it, and that could potentially lead to more users from the engines directly.
posted by jchemtob in Partnerships, Press, Snooth, Wine
Snooth.com Announces Facebook Integration to Make Wine Tasting More Social
(September 22, 2011 – New York, NY)
Today at f8, Facebook’s developer conference, Snooth Media, home of Snooth.com the world’s largest wine site, announced a new social wine tasting experience integrated with Facebook that makes it easier for people to discover new wines and wine reviews online with their friends. Snooth’s Facebook integration will allow users to tell their friends that they are “tasting” a specific wine seamlessly from Snooth.com. Using new features announced at f8, Snooth is making it possible for people to share activity with their friends that go beyond just “liking”.
“We’re announcing a new way for people to connect around tasting wines and discovering new wines with their friends on Facebook,” said Rich Tomko, CEO, Snooth Media.
Through Facebook Platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant.
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than 10 million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
Facebook® is a registered trademark of Facebook Inc.