posted by mark in Partnerships, Press, Snooth
Snooth launches service to bring consumers and wineries closer
NEW YORK, NY (October 21, 2014) — Snooth.com, the largest online wine community, has launched a unique, new wine offers and experiences site called “The Cellar by Snooth”.
Since its debut in 2007 Snooth’s goal has been to make wine discovery easier and more fun for consumers while helping wine brands connect with a wider audience. With a wide array of reviews, products, images and prices, Snooth members are able to search and shop for wines from the comfort of their living rooms. Today Snooth takes a step forward in bringing members closer to the wine lifestyle and hard to find wine deals.
Snooth has partnered with Touring & Tasting Magazine to offer consumers an unprecedented level of wine industry access. The Cellar by Snooth has been designed to enhance and add to the wine lifestyle while offering significant cost savings to its members. Every wine has a story that becomes an integral part of the wine experience. The Cellar by Snooth provides a channel through which wineries and merchants can tell their stories to a wider audience.
Members of Snooth will enjoy flash sale pricing on wines, access to products and experiences, and the chance to join the Snooth Cellar Club. These club members will enjoy substantial discounts on wine country experiences, unique vacation packages, and Cellar Club exclusive offers. A members-only online magazine, The Insider, will provide exclusive content such as winemaker interviews and behind-the-scenes wine news. Currently priced at $35, a yearly membership is guaranteed to pay for itself.
“Wine enthusiasts who visit wine country fall in love with wine because the best brand storytellers are at the winery and in the tasting room. We are excited to offer The Cellar by Snooth as the ultimate complement to the wine lifestyle. The program will serve our members through remarkable cost savings. It will also provide a stage for continued growth and reinforcement of one’s passion for wine.” says Snooth CEO Mark Angelillo.
“This partnership is relevant and exciting in many ways,” says Touring & Tasting’s Managing Partner Dan Fox. “Our two companies complement each other exceedingly well and It shows our collective commitment to both the consumer and to the wine country businesses who cater to the consumer. We see it as a consummate example of providing value for all concerned and we’re proud to be an integral part of this exciting new program.”
Snooth delivers innovative technology and wine lifestyle content for wine lovers, foodies and the food and beverage industry. The company was founded in 2007 and now boasts over 1.1 million wine listings, 2.5 million wine reviews, over 10,000 wine-related articles and a community of 1.5 million members. Snooth is headquartered in New York City.
About Touring & Tasting Marketing and Media
Based in Santa Barbara, California, Touring & Tasting Marketing and Media has enjoyed the enviable position as the “Premier Guide to Wine Country” for 20 years. In addition to producing the award winning, national Touring & Tasting magazine, the company provides turnkey, multi-tiered marketing and promotional programs for the wine industry. Touring & Tasting is also the leader in promoting wine tourism as an exciting aspect of travel. The company is partners in the nation’s annual Wine Tourism Conference, Wine Bloggers Conference, and numerous regional festivals and events promoting wine tourism.