As many of us do, I spent some time reflecting on the past year. I thought specifically about what we here at Snooth should carry forward into 2014 and what we should leave behind. The best way to stick to these resolutions is to write them down. And an even better way is to post them publicly where others can read them. I put a note on my calendar to read this post every month this year, so I will come back to these ideas and check our progress.
1. Release an exciting new product. This one is a bit of a teaser — we’re already hard at work on said new exciting product. I’m not ready to talk about it quite yet, but it’s something we’ve been building toward for 7 years now. We’re finally ready to move forward.
What you can do: If you’re a wine retailer and want to be involved please get in touch with me. I’d love to pick your brain about this opportunity.
2. Grow Snooth Concierge as a way to help people find their way into new wine experiences. I can’t wait to see where we can take Snooth Concierge in 2014. Every time I go to wine country, anywhere in the world I might add, I am touched by the hospitality to which I am treated. Wine people are fantastic, passionate and generous folk, and as such they’re incredibly good hosts. I am convinced that the more people we encourage to go to wine country, the more people will fall head over heels in love with wine. That’s something I’m sure we can all get behind.
What you can do: Plan a trip to wine country! We’ve got a great and growing list of experiences at Snooth Concierge, but even if you just go yourself it’s well worth it.
3. Invest heavily in improving the quality of the data. It’s no secret that Snooth’s best chance of being useful to the wine community is to continue to catalog the wonderful, deep and diverse products and brands that exist in the market. The way we decided to approach the problem eventually results in an extremely useful resource, but the path is long. If we don’t continue to do our part to improve the information on Snooth, we’re missing out on a big opportunity to help more thirsty people.
What you can do: If you’re a winery or retailer, you can subscribe for free to the tools on our wine professionals site. Snooth members can use the tools on the Snooth.com site to make sure their favorite wines are well represented!
4. Ask the community for their input — and listen! We’re building Snooth because we love it, but ultimately we’re building it for you. If we don’t reach out to the community for input we may not build the best service for you. Look for a way to provide feedback to us soon.
What you can do: Make sure you’re receiving our newsletter so you’ll be the first to know when we reach out.
5. Help more brands to reach out to the community in ways they find exciting and effective. Our members help to make Snooth a great place, but we would be remiss in not mentioning the true stars here. The wineries and the brands they work so hard to produce are truly the heroes of the wine business. In 2014 we’ll find increasingly effective ways to connect our members with exciting wines to try and to share with friends and family.
What you can do: This one is on us. If you’d like to be more involved with the Snooth community, please be in touch!
I’d love to hear from you and a mini resolution is to spend more time blogging this year. I’m excited for 2014 and what we can do together. Thanks for reading and Happy New Year!